Every free resource on this site, listed in full. These are templates, checklists, playbooks and cheat sheets you can use straight away. Nothing here is gated and nothing asks for your email.

There are 249 of them, grouped by theme.

Other resources (62)

• The Ad Account Naming and Structure Cheat Sheet
• The Ad Creative Testing Cheat Sheet
• The Ad Hook Swipe File
• The Affiliate Commission Structure Cheat Sheet
• The Affiliate Recruitment Swipe File
• The Annual Contract Negotiation Swipe File
• The Attribution Cheat Sheet for Small Budgets
• The Buying Signal Detection Cheat Sheet
• The Cancellation Survey Swipe File
• The Carousel Ad Swipe File
• The Closing Question Swipe File
• The Cohort Retention Analysis Cheat Sheet
• The Cold Call Opening Lines Swipe File
• The Comment-to-DM Ad Reply Swipe File
• The Creative Performance Diagnosis Cheat Sheet
• The CRM Lead-Scoring Cheat Sheet
• The Discount Request Response Swipe File
• The Energy-Mapping Time Block Cheat Sheet
• The Enterprise Deal Pricing Anchoring Cheat Sheet
• The Exit-Intent Offer Swipe File
• The Form Field Reduction Cheat Sheet
• The Founder Story Swipe File
• The Founder-On-Camera Confidence Cheat Sheet
• The Google Maps Ranking Factors Cheat Sheet
• The Hook and Headline Swipe File
• The HubSpot Workflow Recipe Swipe File
• The Intent Signal Tracking Cheat Sheet
• The Lead Magnet Conversion Rate Benchmark Cheat Sheet
• The Lead-Qualifying SMS Agent Swipe File
• The LinkedIn DM Swipe File That Books Calls
• The Loyalty and Upsell Trigger Cheat Sheet
• The LTV-to-CAC Decision Cheat Sheet
• The Marketing Metrics Cheat Sheet
• The Marketing Mix Modeling Cheat Sheet for Small Budgets
• The Objection-Handling Swipe File
• The Payment Terms and Deposit Cheat Sheet
• The Podcast Guest Pitch Swipe File
• The Price Conversation Swipe File
• The Pricing Psychology Cheat Sheet
• The Rate Increase Announcement Swipe File
• The Reactivation SMS Sequence Swipe File
• The Referral Request Swipe File
• The Renewal Reminder Sequence Swipe File
• The Scope Creep Defense Swipe File
• The Service-Area Schema Markup Cheat Sheet
• The Short-Form Video Hook Swipe File
• The Solo Founder Ops Stack Cheat Sheet
• The Static Ad Layout Cheat Sheet
• The Static vs Video Ad Decision Cheat Sheet
• The Survey Question Swipe File
• The Testimonial Request Swipe File
• The Thumb-Stop Hook Cheat Sheet
• The Time Audit Cheat Sheet
• The UGC Ad Script Swipe File
• The Video Caption and Subtitle Style Cheat Sheet
• The Video Repurposing Workflow Cheat Sheet
• The Viral Post Pattern Cheat Sheet
• The Voice-of-Customer Mining Cheat Sheet
• The Webinar Promotion Swipe File
• The Webinar Replay Funnel Swipe File
• The Welcome Sequence Swipe File
• The Zapier vs Make Decision Cheat Sheet

Ai resources (46)

• 47-Point AI Lead-Gen Audit Checklist
• The Abandoned Cart Email Swipe File
• The AI Agent Brief Template
• The AI Agent Cost Ceiling Cheat Sheet
• The AI Agent Evaluation Rubric Template
• The AI Agent Failure-Mode Playbook
• The AI Agent Guardrails Checklist
• The AI Agent Handoff-to-Human Mini-Guide
• The AI Agent Memory Architecture Mini-Guide
• The AI Agent Prompt Injection Defense Checklist
• The AI Agent ROI Calculator Cheat Sheet
• The AI Agent Stack Decision Cheat Sheet
• The AI Agent Test Plan Template
• The AI Agent Tone-of-Voice Constraint Prompt Pack
• The AI Appointment-Setter Agent Prompt Pack
• The AI Avatar Video Workflow Mini-Guide
• The AI Delegation Playbook for Solo Founders
• The AI Email Triage Cheat Sheet
• The AI Meta Ads Prompt Pack
• The AI Search Visibility Cheat Sheet
• The AI SEO Brief Prompt Pack
• The AI Tool Replacement Map
• The AI Weekly Planning Template
• The Anti-AI-Slop Editing Checklist
• The Churn Save Email Swipe File
• The Co-Marketing Campaign Template
• The Context Document Template for AI
• The Daily AI Workflow Mini-Guide
• The Email Deliverability Checklist
• The Email Subject Line Prompt Pack
• The Follow-Up Email Swipe File
• The Free-to-Paid Upgrade Nudge Swipe File
• The HubSpot Email Sequence Prompt Pack
• The Inbox Zero AI Mini-Guide
• The Onboarding Email Drip Template
• The Paid Community Pricing Mini-Guide
• The Partner Co-Marketing Outreach Email Template
• The Partnership Pitch Email Swipe File
• The Re-Engagement Email Template
• The Retainer-to-Project Pricing Decision Mini-Guide
• The Review Generation Email Swipe File
• The Sales Call Recap Email Prompt Pack
• The Sales Email Nurture Sequence Template
• The Second Brain Capture Prompt Pack
• The UTM and Campaign Naming Template
• The Win-Back Campaign Prompt Pack

Template resources (38)

• The Account-Based Marketing Target List Template
• The Ad Creative Brief Template
• The Async Standup Template for Solo Teams
• The B-Roll Shot List Template for Founders
• The Bio and Tagline Template Pack
• The Brand Voice Prompt Template
• The Calculator Tool Spec Template
• The Case Study Writing Template
• The Co-Marketing Asset Split Template
• The Customer Health Score Template
• The Data Layer Naming Convention Template
• The Discovery Call Note-Taking Template
• The Discovery Call Scorecard Template
• The Hook-Body-CTA Ad Copy Template
• The Incrementality Test Design Template
• The Influencer Brief Template for Service Brands
• The Jobs-To-Be-Done Worksheet Template
• The Joint Webinar Run-of-Show Template
• The Keyword Cluster Planner Template
• The Local Landing Page Template for Service Areas
• The Marketing Automation Map Template
• The Marketing Dashboard Template
• The Multi-Stakeholder Deal Mapping Template
• The Near-Me Keyword Map Template
• The North Star Metric Worksheet Template
• The Offer Tiering Worksheet Template
• The Persona Builder Template
• The Proposal Template That Closes
• The QBR Deck Template for Retention
• The Talking-Head Teleprompter Script Template
• The Value-Based Pricing Worksheet Template
• The Video Ad Storyboard Template
• The Voice Agent Call Flow Template
• The Webinar Co-Host Agreement Template
• The Webinar Script Template
• The Weekly Marketing Review Template
• The Win-Back Retargeting Sequence Template
• The YouTube Description and Chapters Template

Prompt resources (36)

• The Ad Angle Generator Prompt Pack
• The Analytics Insight Prompt Pack
• The Annual Prepay Offer Prompt Pack
• The Blog Post Prompt Pack
• The Cold Outreach Prompt Pack
• The Competitor Teardown Prompt Pack
• The Creative Concept Brief Prompt Pack
• The Customer Interview Prompt Pack
• The Customer Success Check-In Prompt Pack
• The Customer Support Agent Prompt Pack
• The Deal-Stuck Re-Engagement Prompt Pack
• The Discovery Call Prompt Pack
• The Engagement Reply Prompt Pack
• The Expansion Revenue Prompt Pack
• The Founder Video Repurposing Prompt Pack
• The Founder-Led Ad Hook Prompt Pack
• The Funnel Drop-Off Diagnosis Prompt Pack
• The Google Review Response Prompt Pack
• The Lead Magnet Idea Generator Prompt Pack
• The Lead Qualification Bot Prompt Pack
• The LinkedIn Post Prompt Pack
• The Local Link Building Prompt Pack
• The Meeting Notes to Action Prompt Pack
• The Mid-Pitch Reframe Prompt Pack
• The Partnership Outreach Prompt Pack
• The Personal Brand Positioning Prompt Pack
• The Pricing Page Copy Prompt Pack
• The Prompt Engineering Cheat Sheet
• The Proposal Pricing Anchor Prompt Pack
• The Quiz Funnel Question Prompt Pack
• The Reactivation Cold List Prompt Pack
• The Reporting Narrative Prompt Pack
• The SOP Writing Prompt Pack
• The Video Script Prompt Pack for Founders
• The Weekly Founder Review Prompt Pack
• The Workflow Prompt Pack for Ops

Checklist resources (19)

• The Ad Compliance Pre-Flight Checklist
• The Affiliate Program Launch Checklist
• The Automation Audit Checklist
• The Discovery-to-Close Checklist
• The GA4 Setup Checklist
• The Google Ads Account Health Checklist
• The Google Business Profile Optimisation Checklist
• The HubSpot Setup Checklist for New Accounts
• The Integration Partner Launch Checklist
• The Landing Page Conversion Checklist
• The Lead Magnet Funnel Build Checklist
• The LinkedIn Profile Optimisation Checklist
• The Local Citation Audit Checklist
• The Looker Studio Dashboard Build Checklist
• The NAP Consistency Audit Checklist
• The Partner Vetting Checklist
• The RAG Knowledge Base Prep Checklist
• The Self-Serve Analytics Audit Checklist
• The Talking-Head Video Checklist

Guide resources (16)

• The Ad Fatigue Refresh Mini-Guide
• The CRM Data Cleanup Mini-Guide
• The Delegation Decision Mini-Guide
• The Demo-to-Close Mini-Guide
• The First 10 Automations Mini-Guide
• The First-Party Data Capture Mini-Guide
• The Founder Productivity System Mini-Guide
• The Lead Routing Automation Mini-Guide
• The Multi-Agent Workflow Mini-Guide
• The Newsletter Growth Mini-Guide
• The Onboarding Activation Sequence Mini-Guide
• The Packaging and Productisation Mini-Guide
• The Retargeting Funnel Mini-Guide
• The Server-Side Tracking Setup Mini-Guide
• The Short-Form Series Idea Bank Mini-Guide
• The Usage Drop-Off Alert Workflow Mini-Guide

Community resources (8)

• The Community Engagement Prompt Pack
• The Community Event Programming Template
• The Community Health Metrics Cheat Sheet
• The Community Launch Mini-Guide
• The Community Member Onboarding Swipe File
• The Community Moderation Playbook Mini-Guide
• The Community Re-Activation Prompt Pack
• The Community Welcome Ritual Swipe File

Sales resources (7)

• The Sales Call Confidence Pre-Call Ritual Mini-Guide
• The Sales Call Discovery Question Cheat Sheet
• The Sales Call Pre-Brief Template
• The Sales Call Recording Review Checklist
• The Sales Page Copy Prompt Pack
• The Sales Pipeline Stage Template
• The Silence and Tonality Sales Cheat Sheet

Content resources (6)

• The 30-Day Content Calendar Template
• The Authority Content Plan Mini-Guide
• The Community Content Calendar Template
• The Content Repurposing Cheat Sheet
• The Local Service Pages Content Brief Prompt Pack
• The Weekly Content Batching Template

Seo resources (5)

• The Local SEO Checklist for Service Businesses
• The Multi-Location SEO Mini-Guide
• The On-Page SEO Checklist for 2026
• The Programmatic SEO Starter Mini-Guide
• The Service-Business FAQ Page SEO Template

Client resources (3)

• The Client Onboarding Template
• The Ideal Client Profile Template
• The Monthly Client Report Template

Inbox resources (2)

• The Inbox Triage Rules Cheat Sheet
• The Inbox-to-Calendar Automation Mini-Guide

Playbook resources (1)

• The At-Risk Account Playbook Mini-Guide