The Static vs Video Ad Decision Cheat Sheet
Stop guessing which format to run. Use this to pick the right ad type every time.
The format debate wastes more ad budget than bad targeting does. Most advertisers default to video because it feels more impressive, or to static because it feels cheaper, and neither reason is good enough. This cheat sheet gives you a clear decision rule for every platform, budget level, and funnel stage so you know before you build.
- The Core Decision Rule
- Decision by Platform
- Decision by Budget
- Decision by Funnel Stage
- When Static Consistently Beats Video
- When Video Consistently Beats Static
- Quick Reference: Format by Scenario
- The One Mistake That Costs Most Advertisers
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You do not have to do this yourself.
This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.
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