The AI SEO Brief Prompt Pack

You are an SEO strategist with deep experience in content planning.

Keyword: [TARGET KEYWORD]
Website niche: [YOUR NICHE OR INDUSTRY]
Target reader: [DESCRIBE YOUR IDEAL READER IN ONE SENTENCE]

Analyse the search intent behind [TARGET KEYWORD] and give me:
1. The primary intent category (informational / navigational / commercial / transactional) and a one-sentence explanation of why.
2. The specific job the reader is trying to do when they search this. Not the topic. The job.
3. The emotional state they are likely in (frustrated, curious, overwhelmed, ready to buy, etc.) and why that matters for the tone of the content.
4. What they need to believe or understand before they will take action after reading.
5. One thing most articles on this keyword get wrong about what the reader actually wants.

Constraints: No bullet-point padding. No generic statements about 'providing value.' Answer each point with specificity tied to this exact keyword.

You are a content strategist mapping where a specific keyword sits in the buyer journey.

Keyword: [TARGET KEYWORD]
My product or service: [DESCRIBE WHAT YOU SELL IN ONE SENTENCE]
My ideal customer: [DESCRIBE THEM IN ONE SENTENCE]

Tell me:
1. Where in the awareness-to-decision journey does this keyword sit? (Problem unaware / problem aware / solution aware / product aware / most aware)
2. What does the reader NOT know yet at this stage that they will need to know before buying?
3. What is the single strongest bridge from this piece of content to my product or service, without it feeling like a pitch?
4. Should I include a CTA in this article, and if so, what should it ask the reader to do next?

Constraints: Base your answers on the keyword and reader stage, not on generic content marketing frameworks. Be specific.

You are an SEO content strategist.

Keyword: [TARGET KEYWORD]

For this keyword, identify all the meaningfully different audience segments who might search it. For each segment:
- Who they are (one sentence)
- What outcome they want from this search
- What they already know vs what they need to learn
- Whether this piece of content should be written for them, or whether they need a different piece entirely

Then give me a recommendation: which single audience segment should this article be optimised for, and why? If the keyword genuinely serves multiple audiences equally, tell me that and recommend how to structure the article to serve all of them without diluting it.

Constraints: Do not list more than four segments. Do not recommend targeting everyone. Make a call.

You are an SEO specialist with expertise in entity-based search optimisation.

Keyword: [TARGET KEYWORD]
Article topic: [ONE SENTENCE DESCRIBING THE ANGLE OR FOCUS OF THE ARTICLE]

List the core entities this article must reference to be considered authoritative on this topic by a search engine. For each entity, tell me:
- The entity name
- Its type (person / organisation / concept / place / event / product)
- Why it is relevant to this keyword (one sentence)
- Whether it should be mentioned in passing or given a dedicated paragraph

Then list any related concepts (not full entities) that should appear naturally in the copy to signal topical depth.

Constraints: Entities must be real and verifiable. No invented concepts. No padding with vague 'related topics.' If an entity is genuinely irrelevant, leave it out.

You are an SEO content strategist.

Primary keyword: [TARGET KEYWORD]
Content type: [GUIDE / LISTICLE / COMPARISON / HOW-TO / DEFINITION PIECE]

Give me a semantic topic map for this article. Structure it as:
1. The primary topic (what the whole article is about)
2. Three to five subtopics this article must cover to be comprehensive
3. For each subtopic: two to three related terms or concepts that should appear naturally in that section
4. Any terms I should avoid because they belong to a different, competing topic cluster that could confuse search intent

Format the output as a clean hierarchical list I can hand to a writer or paste into a brief.

Constraints: Only include subtopics that a reader searching [TARGET KEYWORD] would actually want. No subtopics that exist just to increase word count.

You are an SEO auditor reviewing a content brief for entity coverage.

Keyword: [TARGET KEYWORD]
Here is a draft outline or existing article on this topic:
[PASTE YOUR DRAFT OUTLINE OR EXISTING ARTICLE DRAFT HERE]

Review this for entity gaps. Tell me:
1. Which important entities related to [TARGET KEYWORD] are completely missing?
2. Which entities are mentioned but not given enough context to signal expertise?
3. Which entities, if added, would most increase the topical authority of this piece?
4. Are there any entities included that are irrelevant and should be cut?

Be specific. Point to the gap and explain why it matters for ranking on this keyword.

Constraints: Focus on entities that are genuinely relevant to this keyword and audience. Do not recommend adding entities just to add length.

You are an SEO content strategist building a heading structure for a long-form article.

Primary keyword: [TARGET KEYWORD]
Search intent: [INFORMATIONAL / COMMERCIAL / TRANSACTIONAL / NAVIGATIONAL]
Target reader: [ONE SENTENCE]
Approximate target word count: [WORD COUNT]
Content angle or unique position: [WHAT MAKES THIS ARTICLE DIFFERENT FROM THE TOP RESULTS]

Generate a complete H1, H2, and H3 structure for this article. For each H2, tell me:
- The heading text
- Why this section earns its place (what reader question it answers)
- Whether it needs H3 subheadings and why

For H3s, just list the heading text under the relevant H2.

Constraints: The H1 must contain [TARGET KEYWORD] naturally. H2s should reflect the actual sections of the article, not keyword-stuffed phrases. Every H2 must serve the reader's job-to-be-done, not just fill a framework. Maximum 8 H2s for articles under 2,500 words. Maximum 12 for articles over 3,500 words.

You are an SEO editor reviewing a content outline before it goes to a writer.

Keyword: [TARGET KEYWORD]
Here is the proposed outline:
[PASTE YOUR OUTLINE HERE]

Review this outline and tell me:
1. Which sections are likely to produce thin or vague content because the heading is too broad?
2. Which sections are missing that a reader searching [TARGET KEYWORD] would expect to find?
3. Does the outline answer the primary search intent? If not, what needs to change?
4. Is there any redundancy where two sections cover essentially the same ground?
5. Would a writer who has never researched this topic be able to execute each section from this outline alone? If not, which sections need more guidance?

Give me a revised outline if changes are needed. If the outline is solid, say so and tell me why.

Constraints: Be honest. If the outline is weak, say that clearly. Do not soften the feedback.

You are an SEO copywriter specialising in headlines that rank and get clicked.

Primary keyword: [TARGET KEYWORD]
Search intent: [INFORMATIONAL / COMMERCIAL / TRANSACTIONAL]
Target reader: [ONE SENTENCE]
Content angle: [WHAT IS THE UNIQUE POSITION OR PROMISE OF THIS ARTICLE]

Write 5 H1 options for this article. Each must:
- Contain [TARGET KEYWORD] naturally (not forced)
- Reflect the actual content of the article (no clickbait)
- Give the reader a clear reason to click over the competing results
- Be under 65 characters where possible

After the 5 options, tell me which one you would use and why in two sentences.

Constraints: No lists in the headline. No 'ultimate guide' unless the content genuinely is comprehensive. No fabricated numbers. No rhetorical questions as H1s.

You are an SEO specialist who knows how Google's People Also Ask boxes and featured snippets work.

Primary keyword: [TARGET KEYWORD]
Target audience: [ONE SENTENCE]
Content type: [GUIDE / HOW-TO / COMPARISON / DEFINITION / LISTICLE]

Give me:
1. The five most important questions a reader searching [TARGET KEYWORD] needs answered, in order of priority.
2. For each question: the ideal answer length (one sentence / short paragraph / detailed section) and why.
3. Three questions that appear in search results for this keyword but that my article should NOT answer, because they belong to a different intent or a competing topic.
4. One question that almost no article on this keyword answers well, where a great answer could earn a featured snippet.

Constraints: Questions must be specific to [TARGET KEYWORD]. No generic 'what is X' questions unless X is genuinely unclear to the target audience. Prioritise questions that show genuine reader need, not just keyword volume.

You are an SEO copywriter writing answers optimised for featured snippets.

Keyword: [TARGET KEYWORD]
Question to answer: [SPECIFIC QUESTION FROM YOUR BRIEF]
Context: This answer will appear inside a long-form article at the start of the section covering this question.

Write three versions of the answer:
1. A definition-style answer (2-3 sentences, starts with '[QUESTION KEYWORD] is...')
2. A numbered steps answer (3-5 steps, each under 15 words)
3. A direct paragraph answer (40-60 words, dense with useful information, no padding)

Then tell me which format is most likely to earn a featured snippet for this question and why.

Constraints: No hedging language. No 'it depends' without immediately specifying what it depends on. No lists over 8 items. Every answer must be accurate and useful to someone who only reads that answer and nothing else in the article.

You are an SEO content strategist organising a content brief.

Primary keyword: [TARGET KEYWORD]
Article outline (H2s only):
[PASTE YOUR H2 HEADINGS HERE]

Here are the key questions this article needs to answer:
[PASTE YOUR LIST OF MUST-ANSWER QUESTIONS HERE]

For each question:
- Tell me which H2 section it belongs in
- Tell me whether it should be a standalone subheading (H3) or answered inline within the section prose
- Tell me if any question does not fit any current section and therefore needs a new section added

Then give me the updated outline with questions mapped to their sections, so a writer knows exactly where each question gets answered.

Constraints: Every question must land in a specific section. No 'this could go in multiple places.' Make a call on placement.

You are an SEO content strategist analysing competitive gaps for a target keyword.

Primary keyword: [TARGET KEYWORD]
Top competing articles (paste titles and/or brief summaries of the top 3-5 results you have reviewed):
[PASTE COMPETING TITLES AND ANY NOTES ON THEIR CONTENT HERE]

Based on what these articles cover and how they cover it, tell me:
1. What topic area or angle do all or most of them skip that the reader actually needs?
2. What do they cover that is outdated, inaccurate, or genuinely unhelpful based on current knowledge of this topic?
3. What format or structure would serve the reader better than how these articles are currently written?
4. What one thing could I do in my article that none of these articles do, which would make a reader choose mine over theirs?

Constraints: Gaps must be real and researchable. Do not recommend covering something just because it adds length. Only recommend gaps where better coverage would genuinely serve a reader who has already read the top results and found them lacking.

You are an SEO content strategist helping me find the sharpest angle for a competitive keyword.

Keyword: [TARGET KEYWORD]
My website or brand positioning: [ONE SENTENCE]
My target reader: [ONE SENTENCE]
What the current top results cover: [BRIEF SUMMARY OF WHAT YOU FOUND IN RESEARCH]

Give me three possible content differentiators for this article: three ways to approach the topic that are genuinely different from what is already ranking, and that fit my brand positioning and reader.

For each differentiator:
- The angle in one sentence
- Why it would attract clicks over the current results
- What type of reader it appeals to most
- Any risks or reasons it might not rank (be honest)

Then recommend one of the three and tell me why.

Constraints: Differentiators must be based on the keyword and competitive landscape, not invented from thin air. Do not recommend a differentiator that requires data or research I am unlikely to have access to unless you flag that clearly.

You are an SEO content strategist assembling a complete one-page brief for a writer.

Primary keyword: [TARGET KEYWORD]
Secondary keywords or related terms to include naturally: [LIST THEM]
Target word count: [WORD COUNT]
Search intent: [INFORMATIONAL / COMMERCIAL / TRANSACTIONAL]
Target reader: [ONE SENTENCE]
Content angle or differentiator: [ONE SENTENCE]
H1: [YOUR CHOSEN H1]
Full outline (H2s and H3s): [PASTE OUTLINE]
Must-answer questions (with section placement): [PASTE YOUR MAPPED QUESTIONS]
Key entities to include: [PASTE ENTITY LIST]
What to avoid (competing topics, irrelevant entities, off-intent sections): [PASTE YOUR EXCLUSION LIST]
CTA at the end of the article: [WHAT SHOULD THE READER DO NEXT]

Assemble all of this into a clean, single-page content brief formatted for a writer who is not an SEO specialist. The brief should tell them exactly what to write, where, at what depth, and why, without requiring them to do any additional research to get started.

Format: Use numbered sections with clear labels. No jargon. Every instruction should be specific enough that two different writers would produce structurally similar articles from this brief.

Constraints: The brief must fit on one page (approximately 500-700 words). If it runs longer, cut instructions that repeat information already captured elsewhere in the brief. A writer should be able to read this brief once and start writing.