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The Customer Health Score Template

Spot the accounts about to leave before they tell you they are leaving.

Most businesses find out a customer is churning when they cancel. By then it is too late. This template gives you a scoring system that flags at-risk accounts three to six weeks early, using the signals that predict churn: usage patterns, support behaviour, and engagement drop-off. Fill in the placeholders once, run the score weekly, and you will always know which accounts need attention before they make the decision.

What is inside
  • Account Master Record
  • Usage Score (0 to 40 points)
  • Support Ticket Score (0 to 25 points)
  • Engagement Score (0 to 25 points)
  • Health Score Summary and Risk Flag
  • Intervention Action Plan
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Lilach Bullock has spent 21 years in marketing. Forbes Top 20 (twice), Oracle Social Influencer of Europe, and ranked the number one digital marketing influencer in the UK. She now builds AI-powered marketing systems for entrepreneurs, service businesses, and founders. The Sunday newsletter goes to 15,000 readers at a 70%+ open rate.

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