After many years as a marketer, I’ve seen Google search results pages evolve. Fifteen years ago, you just had a simple list of 10 website links on the first page of Google results. Today, the results pages are totally different. Yet, there’s a…

Are you shackled to the endless grind of data entry, flitting from one tab to the next, your neck in knots and your eyes blurring with exhaustion? If the mere mention of these mind-numbing tasks makes you want to groan,…

For businesses, buying a SaaS product goes beyond just considering the subscription cost. While the subscription fees may be hefty, the value of SaaS products is even heftier for business operations. So, businesses want to be sure about the potential impact…

Navigating the sea of social media management tools can be an overwhelming journey.  You’re in search of a solution that not only eases the burdensome task of social media management but also amplifies your results.  You want to optimize your…

Have you ever tried communicating with someone who doesn’t understand your language? It’s a lot of stress for no result. That’s why you need to write words and sentences that speak clearly to readers. Whether by rephrasing a sentence that doesn’t sound…

Years ago, guest posts started taking on a negative reputation. Black hat SEOs only saw guest posts as a way of building backlinks through spammy websites. And at the height of it all in 2014, former Google’s head of webspam, Matt Cutts…

Influencer marketing is an underrated way to get your brand recognised and talked about.  Social proof is highly valuable.  And when it’s coming from people who are known in the niche…  Who have an engaged following…  And whose opinions matter to their followers…  Having them…

If you sell products—digital or physical—you need a store to sell them in. Whether you sell in a standalone store or you need to add store features to an existing website, having a good-looking store layout can make more of…

Meet my new favourite AI content writing tool: Content At Scale. As an entrepreneur, you know that content creation is an important part of marketing. If you want to show your expertise… Share valuable information with your audience… And be found on Google, then…

There’s no denying the effectiveness of emails.  If you have an email list, they’re warm leads that are obviously interested in what you offer.  And there’s no chance of your email getting lost in a newsfeed.  Or falling off the planet due to…