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The Annual Contract Negotiation Swipe File

The exact lines that move a prospect from monthly to annual without slashing your price to do it.

Monthly clients are fine. Annual clients are what build a business you can plan from. This swipe file gives you the real lines, the real objection handlers, and the real follow-up sequences that convert a good monthly relationship into a committed annual one. Adapt the wording to your voice, but use the structure exactly as it is. It works.

What is inside
  • The Opening Pitch: Bringing Up Annual Without It Feeling Like a Pitch
  • Positioning the Annual Offer: What You Say on the Call
  • Handling the 'Can We Just Keep It Monthly?' Objection
  • The Proposal Email: After the Call
  • Following Up Without Pestering
  • Renewing an Annual Client: The Conversation a Year Later
  • Prompts to Prepare Before Any Annual Negotiation Call
  • The Lines That Close: Short, Direct, Ready to Use
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This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.

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Lilach Bullock has spent 21 years in marketing. Forbes Top 20 (twice), Oracle Social Influencer of Europe, and ranked the number one digital marketing influencer in the UK. She now builds AI-powered marketing systems for entrepreneurs, service businesses, and founders. The Sunday newsletter goes to 15,000 readers at a 70%+ open rate.

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