The Marketing Mix Modeling Cheat Sheet for Small Budgets
Work out which channels drive revenue without a six-figure attribution platform.
Marketing mix modeling used to be the preserve of big brands with big data teams. But the principles behind it work at any budget. This cheat sheet strips MMM down to the parts that matter for entrepreneurs and small service businesses: knowing where your revenue comes from so you can stop guessing and start allocating with confidence.
- What MMM Actually Is (and Is Not)
- The Data You Need to Collect
- The Simple MMM Framework: Three Levers
- How to Run a Mini MMM Without a Data Scientist
- Channel-Specific Rules for Small Budgets
- Common MMM Mistakes at Small Budgets
- How to Report MMM Findings to Yourself (or a Client)
- Quick-Reference: MMM Lag Times by Channel
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You do not have to do this yourself.
This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.
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