The Hook and Headline Swipe File
75 fill-in-the-blank formulas for blogs, emails, and social posts, grouped by what they do
Most headlines fail because they try to sound clever instead of doing a job. Every headline has one job: make the right person stop, feel seen, and keep reading. This swipe file gives you 75 formulas grouped by that job, whether you're trying to cut through a crowded inbox, open a blog post, or stop a scroll. Pick your goal, swap in your specifics, and you've got a hook that works.
- Make Them Feel Seen (The Empathy Hook)
- Promise a Specific Result (The Outcome Hook)
- Spark Curiosity Without Being Clickbait (The Tension Hook)
- Open a Blog or Newsletter (The First-Line Hook)
- Subject Lines That Get Opened
- Social Media Hooks That Stop the Scroll
- Calls to Action and Closing Lines
- AI-Specific Hooks for AI Content and Positioning
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You do not have to do this yourself.
This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.
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