The Retargeting Funnel Mini-Guide
A messaging map for what to show people at each stage after they visit, so your retargeting budget closes instead of annoying.
Most retargeting campaigns run one ad to everyone who ever visited a page, then wonder why the cost per conversion keeps climbing. The problem is not the budget. It is the message. This guide gives you a clear map of what to say, and when to say it, so the people who were already interested get the nudge they need.
- Why Most Retargeting Wastes Money
- Stage 1: Cold Retargeting (0 to 3 Days After the Visit)
- Stage 2: Mid-Funnel Retargeting (4 to 14 Days)
- Stage 3: Late-Funnel Retargeting (15 to 30 Days)
- High-Intent Page Visitors: A Separate Track
- What Content Works at Each Stage
- Audience Exclusions: The Part Most People Skip
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You do not have to do this yourself.
This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.
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