The Webinar Co-Host Agreement Template
Protect the leads, split the promo fairly, and keep the partnership intact before anyone hits "go live."
Running a webinar with a co-host is one of the fastest ways to grow your list and reach a warm audience you do not own. It is also one of the fastest ways to fall out with someone you like, if you skip the paperwork. This plain-English agreement template gives you everything you need to nail down responsibilities, lead ownership, and promotional commitments before the invites go out.
- The Basics
- Roles and Responsibilities
- Promotional Commitments
- Lead Ownership
- Revenue and Costs
- Replay, Content Rights, and Exit Clauses
Section 1: The Basics
Fill in the core details first. Every clause below references these.
Parties and Event Details
This Webinar Co-Hosting Agreement is entered into on [DATE] between: Host A: [YOUR FULL NAME OR BUSINESS NAME], trading as [BRAND NAME], email [YOUR EMAIL], website [YOUR URL] Host B: [CO-HOST FULL NAME OR BUSINESS NAME], trading as [BRAND NAME], email [CO-HOST EMAIL], website [CO-HOST URL] Collectively referred to as "the Hosts" throughout this agreement. Webinar title: [WEBINAR TITLE] Scheduled date and time: [DATE], [START TIME] to [END TIME], [TIME ZONE] Platform: [e.g. Zoom Webinar, StreamYard, Demio] Registration page URL: [URL or "to be confirmed by [DATE]"] Replay availability: [Yes, for [X] days / No / Only to registrants who attended live] This agreement covers a [single webinar / webinar series of [X] sessions]. If it covers a series, a separate schedule listing each date and topic is attached as Appendix A.
Section 2: Roles and Responsibilities
Vague handshakes cause missed tasks and blame. This section makes it explicit who owns what.
Pre-Event Responsibilities
Host A is responsible for: - Setting up the webinar registration page on [PLATFORM] by [DATE] - Creating the slide deck template (final slides due from both parties by [DATE]) - Setting up the email confirmation and reminder sequence for registrants - Managing the live event tech (screensharing, recording, polling if used) - [ANY ADDITIONAL TASK, e.g. arranging the replay hosting] Host B is responsible for: - Providing their section of the slide deck to Host A by [DATE] - Providing their headshot, bio (max [X] words), and logo for the registration page by [DATE] - [ANY ADDITIONAL TASK, e.g. creating a co-branded graphic for social promotion] Shared responsibilities (both Hosts): - Promoting the webinar to their respective audiences according to Section 3 - Attending a 30-minute tech check on [DATE] at [TIME] - Being available live for the full duration of the event - Responding to registrant questions in the chat during the live event
Live Event Roles
Lead presenter: [HOST A / HOST B / ALTERNATING BY SECTION] Moderator (manages chat, Q&A queue, time): [HOST A / HOST B] Technical host (controls recording, screen share, muting): [HOST A / HOST B] Content split: - [HOST A] will cover: [TOPIC/S, e.g. "AI tools for lead generation, approx 20 minutes"] - [HOST B] will cover: [TOPIC/S, e.g. "Email sequences and follow-up, approx 20 minutes"] - Joint Q&A: [X] minutes, both Hosts participate If either Host encounters a technical failure during the live event, the other Host will continue presenting solo until the issue is resolved. If the issue cannot be resolved within [X] minutes, the remaining Host will communicate this to attendees and [offer to reschedule the affected section / continue and share a recording of the missing section within 48 hours].
Section 3: Promotional Commitments
The whole point of a co-hosted webinar is reach. This section locks in what each Host commits to so neither party carries the full promotional load.
Promotional Obligations
Both Hosts agree to the following minimum promotional activity. Additional promotion is welcome and encouraged but not required under this agreement. Host A commits to: - [X] dedicated email sends to their list, on approximately [DATE/S] - [X] social media posts across [PLATFORMS, e.g. LinkedIn, Instagram] between [START DATE] and the day of the event - [ONE ADDITIONAL ITEM, e.g. "One mention in their weekly newsletter"] Host B commits to: - [X] dedicated email sends to their list, on approximately [DATE/S] - [X] social media posts across [PLATFORMS] between [START DATE] and the day of the event - [ONE ADDITIONAL ITEM] Both Hosts agree to: - Use only the co-branded graphics and copy provided or approved by both Hosts - Not make claims about the webinar content that have not been agreed in writing - Tag each other's accounts in social posts where the platform allows - Not promote a competing webinar on the same topic within [X] days before or after this event without notifying the other Host first Neither Host is required to share the size of their list or audience with the other. Promotional commitments above are activity-based, not results-based. No Host guarantees a minimum number of registrations.
Section 4: Lead Ownership
This is the clause people skip and then argue about. Be explicit. Leads are the whole prize.
Registrant Data and Lead Rights
All registrant data (name, email address, any additional fields collected at registration) is governed as follows: Option A: Shared access Both Hosts receive the full registrant list within [X] business days of the event. Each Host may add registrants to their own email list, subject to the registrant having provided explicit consent on the registration form. The registration form must include clear opt-in language referencing both Hosts by name. Option B: Primary Host ownership Host A owns the registrant list. Host A will provide Host B with [a summary of registrant numbers / the list of attendees who opted in specifically to Host B's communications]. Host B may not contact the full registrant list without prior written consent from Host A. [DELETE OPTIONS ABOVE THAT DO NOT APPLY AND INSERT CHOSEN OPTION HERE] Regardless of the option chosen above: - Neither Host may sell, rent, or transfer the registrant list to any third party - Both Hosts must comply with applicable data protection law (GDPR if either Host has EU-based registrants, CAN-SPAM if US-based, CASL if Canada-based) - The registration page must clearly state how registrant data will be used and by whom - Registrants must be able to unsubscribe from either Host's communications independently Post-webinar follow-up: Both Hosts may send post-webinar emails to their own opted-in portion of the list. Hosts agree not to pitch the other Host's direct competitors in any post-webinar email sent within [X] days of the event.
Section 5: Revenue and Costs
If the webinar is free to attend, this section is short. If it is paid, or if there are affiliate arrangements, document them clearly.
Financial Arrangements
Attendance fee: [Free to attend / [PRICE] per registrant] If the webinar is free: Neither Host owes the other any payment for registrations generated. Each Host bears the cost of their own promotional activity. Shared costs (applicable to both free and paid webinars): Cost of the webinar platform for this event: [Covered by Host A / Covered by Host B / Split equally / Split [X]% Host A, [X]% Host B] Cost of co-branded design assets (if outsourced): [Covered by Host A / Covered by Host B / Split equally] If the webinar is paid: - Ticket revenue will be collected by [HOST A / HOST B / a jointly named PayPal or Stripe account] - Revenue split after platform fees: [X]% to Host A, [X]% to Host B - Payment to the non-collecting Host will be made within [X] business days of the event - A full transaction report will be shared with both Hosts within [X] business days If either Host promotes their own paid product or service during the webinar (pitch slot, offer mention, end slide): - Host A may promote: [PRODUCT NAME OR "one offer of their choosing"] - Host B may promote: [PRODUCT NAME OR "one offer of their choosing"] - Neither Host receives a commission on the other Host's sales generated from the webinar unless separately agreed in writing If an affiliate arrangement is in place for cross-promotion of the other Host's offer: Host A affiliate link: [URL or N/A] Host B affiliate link: [URL or N/A] Commission rate: [X]% Tracking window: [X] days from click Payment terms: [e.g. monthly, net 30]
Section 6: Replay, Content Rights, and Exit Clauses
What happens to the recording, who can use the content, and what happens if one Host pulls out. Do not leave these open.
Replay and Intellectual Property
Recording and replay: The webinar will be [recorded / not recorded]. If recorded: - The recording will be hosted by [HOST A / HOST B / a shared platform] - The replay will be available to [paid registrants only / all registrants / the public] for [X] days after the event, then [taken down / kept up indefinitely] - Both Hosts will receive a copy of the raw recording within [X] business days of the event Content rights: - Each Host retains full intellectual property rights over the content they present in their own sections - Neither Host may repurpose, edit, or redistribute the other Host's section of the recording without prior written permission - Both Hosts grant each other a limited, non-exclusive licence to share [short clips of up to [X] minutes / the full replay] for marketing purposes for [X] months after the event - If either Host wishes to use the recording for a paid product (e.g. a course or membership), they must obtain written consent from the other Host before doing so Cancellation and no-show: If either Host needs to cancel: - Notice given [more than 14 days] before the event: the event may be rescheduled by mutual agreement. No financial penalty. - Notice given [7 to 14 days] before the event: the cancelling Host must use reasonable efforts to help reschedule. If rescheduling is not possible, each Host covers their own promotional costs already incurred. - Notice given [fewer than 7 days] before the event, or no-show on the day: the cancelling Host agrees to reimburse the other Host for [any paid platform or design costs directly incurred for this event, receipts required]. If the event is cancelled for reasons outside either Host's control (technical failure of the platform, illness, force majeure), both Hosts will make a good-faith effort to reschedule. No financial penalty applies. Dispute resolution: Both Hosts agree to attempt to resolve any dispute in good faith by email within [14] days before taking any further action. This agreement is governed by the laws of [HOST A'S COUNTRY / STATE / JURISDICTION]. Signatures: Both parties confirm they have read, understood, and agreed to the terms above. Host A: _______________________________ Date: _____________ Printed name: [NAME] Business name: [BUSINESS NAME] Host B: _______________________________ Date: _____________ Printed name: [NAME] Business name: [BUSINESS NAME]
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