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The Keyword Cluster Planner Template

Map your pillar page and supporting articles so search engines understand exactly what you cover and rank you for it.

Random blog posts do not build topical authority. Google ranks sites that demonstrate they own a subject, and the way you demonstrate that is by publishing a tightly connected cluster of content around one pillar topic. This template gives you the exact spreadsheet structure to plan that cluster before you write a single word, so every article you publish reinforces the others and your pillar page climbs.

What is inside
  • Tab 1: Pillar Page Brief
  • Tab 2: Cluster Article Map
  • Tab 3: Topical Gap Audit
  • Tab 4: Internal Linking Map
  • Tab 5: Publishing Schedule
  • Tab 6: Cluster Performance Tracker
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This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.

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Lilach Bullock has spent 21 years in marketing. Forbes Top 20 (twice), Oracle Social Influencer of Europe, and ranked the number one digital marketing influencer in the UK. She now builds AI-powered marketing systems for entrepreneurs, service businesses, and founders. The Sunday newsletter goes to 15,000 readers at a 70%+ open rate.

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