The Affiliate Program Launch Checklist
Every step from commission structure to tracking links to partner onboarding so you launch a referral-driving affiliate programme without legal or payout chaos.
An affiliate programme sounds passive until you launch one without the right foundations and spend the next six months untangling disputed commissions, broken links, and partners who quietly stopped promoting you. This checklist walks you through every decision point, from how you structure the deal to how you keep partners active after month one. Work through it in order and you will have a programme that runs cleanly, pays on time, and grows without you chasing it.
- 1. Define Your Commission Structure
- 2. Choose and Configure Your Tracking Platform
- 3. Write Your Partner Agreement
- 4. Build Your Partner Onboarding System
- 5. Recruit Your First Partner Cohort
- 6. Set Up Payouts and Finance Processes
- 7. Keep Partners Active After Launch
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You do not have to do this yourself.
This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.
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