The Pricing Psychology Cheat Sheet
14 anchoring, framing and decoy tactics that make your highest tier look like the obvious choice.
How you present your price matters as much as the price itself. Buyers do not evaluate cost in isolation. They compare, frame, and anchor before they decide. These 14 tactics are drawn from behavioural economics research and used daily by the world's best-converting pricing pages, sales decks, and proposal templates. Use them to make the right choice easy for your buyer.
- Anchoring: Set the Reference Point First
- Decoy Pricing: Make the Right Option Obvious
- Framing: Change What the Price Looks Like
- Tier Design: Build the Choice Architecture
- Urgency and Scarcity: Only Use What Is Real
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