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The Rate Increase Announcement Swipe File

Five emails that raise your rates without losing the clients you want to keep.

Raising your rates is not the hard part. Telling your existing clients is. These five email templates give you the exact words to announce a price increase, protect the relationship, and hold the revenue whether you are going up by 20% or doubling your retainer. Each one is ready to adapt and send.

What is inside
  • Before You Write a Single Word
  • Template 1: The Straightforward Announcement
  • Template 2: The Value-Anchored Announcement
  • Template 3: The Loyalty Lock-In Offer
  • Template 4: The Scope Change Reframe
  • Template 5: The Graceful Exit Option
  • Follow-Up Prompts for the Conversation After
  • What to Never Say in a Rate Increase Email
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This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.

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Lilach Bullock has spent 21 years in marketing. Forbes Top 20 (twice), Oracle Social Influencer of Europe, and ranked the number one digital marketing influencer in the UK. She now builds AI-powered marketing systems for entrepreneurs, service businesses, and founders. The Sunday newsletter goes to 15,000 readers at a 70%+ open rate.

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