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The Paid Community Pricing Mini-Guide

Set your tiers, nail your founding offer, and stop haemorrhaging members you already won.

Most paid community founders get the pricing wrong before they launch and then scramble to fix it while members are already watching. This guide gives you a framework that works whether you are starting from zero or rethinking a community that is not converting or retaining the way it should. Cover your tiers, your founding-member offer, and the churn numbers you need to understand before you set a single price.

What is inside
  • Why Pricing a Community Is Different from Pricing a Course
  • Building Your Tier Structure
  • The Founding-Member Offer
  • The Churn Math You Must Understand Before You Set a Price
  • Communicating Your Price Without Discounting Your Value
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This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.

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Lilach Bullock has spent 21 years in marketing. Forbes Top 20 (twice), Oracle Social Influencer of Europe, and ranked the number one digital marketing influencer in the UK. She now builds AI-powered marketing systems for entrepreneurs, service businesses, and founders. The Sunday newsletter goes to 15,000 readers at a 70%+ open rate.

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