The Onboarding Email Drip Template
Six emails that take a new customer from "just signed up" to their first real win before they go cold.
Most onboarding sequences fail because they talk about the product instead of guiding the customer to a result. This six-email drip is built around activation milestones, not marketing messages. Each email has one job: move your new customer one step closer to their first win so they feel the value before doubt creeps in.
- Email 1: The Welcome (Send Immediately at Sign-Up)
- Email 2: The Quick Win Setup (Send at Hour 24)
- Email 3: The First Win Confirmation (Send at Day 3)
- Email 4: The Use Case Deepener (Send at Day 5)
- Email 5: The Commitment Reinforcer (Send at Day 8)
- Email 6: The Activation Checkpoint (Send at Day 14)
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You do not have to do this yourself.
This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.
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