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The Resource Library

The UTM and Campaign Naming Template

Copy, fill in the blanks, and never lose track of a click again.

Every UTM you build without a naming convention creates a reporting mess you will spend hours untangling. This template gives you a copy-paste naming system and a UTM builder you can use across every campaign, every platform, and every person on your team so your analytics data is clean from day one.

What is inside
  • The Master Naming Convention Formula
  • UTM Parameter Builder
  • Campaign Tracking Spreadsheet Template
  • Platform-Specific UTM Rules
  • Monthly UTM Audit Checklist
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Want this built for you?

You do not have to do this yourself.

This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.

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Lilach Bullock has spent 21 years in marketing. Forbes Top 20 (twice), Oracle Social Influencer of Europe, and ranked the number one digital marketing influencer in the UK. She now builds AI-powered marketing systems for entrepreneurs, service businesses, and founders. The Sunday newsletter goes to 15,000 readers at a 70%+ open rate.

lilachbullock.com