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The Objection-Handling Swipe File

40 word-for-word responses to the price, timing, and trust objections that kill deals before they close.

Every sales conversation hits the same wall. The words change but the objection underneath is almost always one of three things: they are not sure the price is worth it, they are not sure the timing is right, or they are not sure you are the one to trust. This swipe file gives you 40 ready-to-adapt responses, grouped by what is really being said, so you stop winging it and start closing.

What is inside
  • "It costs too much" (Price Objections, Explicit)
  • "I need to think about it" (Hidden Price Objections)
  • "Now is not the right time" (Timing Objections)
  • "I am not sure you can deliver" (Trust and Credibility Objections)
  • "I need to check with someone else" (Internal Blocker Objections)
  • "What if it does not work?" (Risk Objections)
  • "I can do it myself / I do not need this" (Value Objections)
  • Closing Moves When the Objection Keeps Recurring
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Lilach Bullock has spent 21 years in marketing. Forbes Top 20 (twice), Oracle Social Influencer of Europe, and ranked the number one digital marketing influencer in the UK. She now builds AI-powered marketing systems for entrepreneurs, service businesses, and founders. The Sunday newsletter goes to 15,000 readers at a 70%+ open rate.

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