The GA4 Setup Checklist
27 checks to fix your tracking so the numbers you read are the numbers you can trust.
GA4 ships with almost nothing configured correctly by default. If you have not gone through your setup deliberately, you are almost certainly counting your own visits, missing your most important conversions, and making decisions based on data that does not reflect reality. This checklist covers every configuration point that matters, from basic filters to custom events to conversion tracking, so you can stop second-guessing your reports.
- Account and Property Foundations
- Data Stream and Tag Configuration
- Internal Traffic Filters
- Conversion Events
- Custom Events for Business-Specific Tracking
- Audience and Attribution Settings
- Reporting and Exploration Setup
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