The Offer Tiering Worksheet Template
Turn one service into three tiers that make most buyers choose the middle, not the minimum.
Most service businesses have one price and one scope. When a prospect pushes back, the only move is discounting, which trains buyers to negotiate every time. This worksheet walks you through building a good-better-best tier structure where the gaps between tiers do the selling for you, the middle tier becomes the obvious choice, and the bottom tier exists to make the middle look like a no-brainer.
- Your Core Service, Stripped Back
- The Value Ladder, Not the Feature List
- Scope and Deliverable Boundaries
- Pricing the Gaps Correctly
- The Presentation Order
- Objection Routing by Tier
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You do not have to do this yourself.
This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.
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