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The Lead Magnet Conversion Rate Benchmark Cheat Sheet

Know exactly if your opt-in is working or quietly bleeding subscribers.

Most people build a lead magnet, slap it on a landing page, and guess whether 12% is good or terrible. It is not guessing you need. It is a benchmark. These are real conversion rate ranges, by lead magnet type and traffic source, so you can see in 30 seconds whether your opt-in is winning or where it is leaking.

What is inside
  • What Counts as a Good Conversion Rate
  • Conversion Benchmarks by Lead Magnet Type
  • Conversion Rates by Traffic Source
  • The Leaks Most People Miss
  • Email Delivery and Open Rate Benchmarks
  • Downstream Conversion: From Subscriber to Buyer
  • How to Use This Sheet to Audit Your Own Funnel
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This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.

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Lilach Bullock has spent 21 years in marketing. Forbes Top 20 (twice), Oracle Social Influencer of Europe, and ranked the number one digital marketing influencer in the UK. She now builds AI-powered marketing systems for entrepreneurs, service businesses, and founders. The Sunday newsletter goes to 15,000 readers at a 70%+ open rate.

lilachbullock.com