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The Price Conversation Swipe File

14 ways to present price, anchor value, and hold your rate without discounting

Most service businesses lose deals not because their price is wrong but because of how they present it. These 14 scripts are pulled from real closed deals. Adapt the language to your voice, your offer, and your client. Use them before, during, and after the price conversation lands.

What is inside
  • 1. Anchoring Before the Number Lands
  • 2. Presenting the Number Without Flinching
  • 3. Holding the Rate When They Push Back
  • 4. When They Ask for a Discount
  • 5. When They Go Quiet After the Price
  • 6. Closing at Full Rate
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Lilach Bullock has spent 21 years in marketing. Forbes Top 20 (twice), Oracle Social Influencer of Europe, and ranked the number one digital marketing influencer in the UK. She now builds AI-powered marketing systems for entrepreneurs, service businesses, and founders. The Sunday newsletter goes to 15,000 readers at a 70%+ open rate.

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