Generative Engine Optimization (GEO) Services
Generative engine optimization services get your business named when buyers ask ChatGPT, Perplexity, Gemini, Claude or Google's AI who to use. I'm Lilach Bullock, a British marketer with 23 years of getting businesses found, and I find out who the engines name today, fix what stops them quoting you and earn you mentions on the sources they trust. If you're comparing a GEO agency with a generative engine optimization consultant, you'd be working with someone who built, scaled, and sold a digital marketing agency and has spoken at over 100 events internationally.
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Why GEO matters now
Your buyers are starting to ask AI for recommendations instead of scrolling a page of links. If the AI does not name you, you are invisible at the moment they choose. Generative engine optimization, GEO, and answer engine optimization, AEO, are how you fix that. It is what I do.
Why hire me for GEO
I have spent twenty-three years getting businesses found. The front page of Google. Features in Forbes and the national press. In front of the right audience at the right time. Getting you named by AI is the same craft, pointed at where attention is heading next.
That matters, because GEO is not a technical job alone. It sits across technical setup, content, and earning mentions on the sources AI trusts, all at once, and the hardest of those is the relationships and PR part. That is the exact part I have done for two decades. Most agencies cannot, because they came from one discipline. I bring all three.
What does a generative engine optimization consultant do?
- I find out where you stand. A full check across all five AI engines: who they name, who they name instead of you, and the exact sites they pull from for your topics.
- I fix your foundations so the AI engines can read you and quote you: structured data, llms.txt, answer-first content, the technical signals that get you cited.
- I earn you mentions on the sources AI trusts. This is the heart of it, and the bit I am known for. The right features, the right directories, the right expert commentary, so the engines start pulling you into the answers.
- I create content AI can quote. Clear, specific, expert pages that the engines lift answers from.
- I keep you named. The answers shift every week. I watch yours and adjust, so you do not slip back.
Done for you, or with your team
You can hand the whole thing to me, or I can work alongside your marketing team and lead the strategy. Either way, you get someone who has been getting businesses found for twenty-three years, now focused entirely on AI.
For the data behind this, see which websites Google's AI Overviews cite for local businesses.
GEO for agencies
In my PR days, agencies came to me to get their clients featured, and resold it. The same applies here. If you run an agency and your clients are asking about AI visibility, I can be the GEO and AEO engine behind your service. Let us talk about a wholesale arrangement.
See where you stand first
The fastest way to understand what I do is to watch it work on your own business. Run the free checker, see your real result, and the plan that comes with it. Then, if you want it handled, book a call.
Get named by AI
Check your AI visibility free | Book a GEO strategy call | See all the ways I work with clients
Proof: I do this on my own site first
- AI assistant traffic to my site more than tripled in a month.
- ChatGPT now sends readers to one of my free guides every day.
- I publish the data behind my advice. My AI Overviews study found an AI answer on 93% of 300 small business marketing searches, and every study is on my research page.
How does a GEO project run?
- Weeks 1 to 2: baseline. Your buyers' questions tested across five AI engines: who gets named, who doesn't and which sites the answers come from.
- Weeks 3 to 6: foundations. Structured data, llms.txt, answer-first pages and the technical signals that let the engines quote you.
- Month 2 onwards: mentions. Features, expert commentary and directory listings on the sources the engines already trust.
- Every month: re-check. The same questions tested again, with a plain report on what moved.
GEO for your sector
Who the AI engines name depends on which sources they trust in your field, so the work changes by sector. I've written up how it runs for SaaS companies, B2B firms, fintech and finance brands and publishers.
Frequently asked questions
What is the best agency for generative engine optimization?
The best one is the one that can show you evidence. Ask any GEO agency or consultant to show you who ChatGPT and Google's AI name for your buyer questions today, how they'll measure change, and work they've done on their own site or a client's. If they can't show a baseline before they start, keep looking.
Is SEO dead now with AI?
No. AI changed what winning looks like, not whether search matters. AI Overviews and assistants like ChatGPT still pull from pages that rank and sites they trust. GEO adds the work that gets your business named inside those answers, on top of solid SEO.
What are generative engine optimization services?
Generative engine optimization (GEO) services get a business named inside the answers AI assistants give, in ChatGPT, Perplexity, Gemini, Claude and Google's AI. The work covers a baseline of who the engines name today, technical and content fixes so they can read and quote you, and mentions on the sources they already trust.
How long does GEO take?
The baseline takes about two weeks. Technical fixes and new answer-first pages can start showing up within weeks, because assistants like ChatGPT search the live web. Mentions and authority build over a few months.
Is GEO different from SEO?
GEO is about being named in AI answers. SEO is about ranking in Google's list of links. They share foundations, and I run them together. If you want both under one plan, see my AI SEO services.
Do you work with agencies?
Yes. If your clients are asking about AI visibility, I can run the GEO work behind your service, white label.
How much do GEO services cost?
It depends on your market and how much of the work you want done for you. I scope it after a short conversation and give you a clear quote before anything starts. Start on the work with me page.