The Marketing Metrics Cheat Sheet
20 metrics worth tracking, how to calculate them, and the number that means something is wrong
Most marketers track too many numbers and act on too few. This cheat sheet cuts it down to the 20 metrics that tell you whether your marketing is working, gives you the formula for each one, and tells you the threshold where you should stop and fix something. Keep it open when you're reviewing your numbers.
- Email Marketing
- Website and Traffic
- Paid Advertising
- Lead Generation and Pipeline
- Retention and Client Value
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You do not have to do this yourself.
This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.
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