The Affiliate Recruitment Swipe File
The exact messages that turn happy customers and creators into active affiliates, including the terms framing that gets a yes.
Most affiliate programmes stall not because the commission is wrong but because the outreach is. Generic "join our programme" emails get ignored. The messages in this file are different: they lead with the relationship, name the value clearly, and make it easy to say yes on the first read. Adapt each one to your voice and your offer, swap in the specifics, and send.
- Cold Outreach to Creators Who Already Use Your Product
- Re-Engaging Happy Customers Who Are Not Creators
- Reaching Out to Creators Who Have Not Tried Your Product Yet
- Terms Framing That Gets a Yes
- Following Up Without Being Annoying
- Activating Affiliates Who Signed Up but Never Promoted
- Prompts for Writing Your Own Outreach
- What to Say When They Ask Hard Questions
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You do not have to do this yourself.
This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.
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