Most of your potential customers start their product research process on search engines. But does your website show up when they search for relevant keywords? The only way to know is to track your search rankings. That said, what are the benefits of accurate rank...
Nowadays, people have a lot of things to do and little time to do them. So, there’s a huge push to optimize activities to do more in less time. What is the implication for you as a marketer? It means you need to produce easier-to-consume content pieces that will take...
You want every visitor to navigate your website effectively, find the right pages, and even buy your product. Right? Yes, of course. But is your website accessible to every visitor to your website? Including disabled people? According to the World Health Organization...
10 years ago, you could craft a high-converting marketing strategy with written content and some images. But today, that’s insufficient. You need to add video to your marketing mix. With YouTube gaining immense popularity and video gaining ground on social media...
Over the years, content marketing has been getting more popular. If you’re reading this, you might be asking: what’s all the fuss about content marketing? Why do 91% of B2B marketers use content marketing and 86% of B2C marketers think it’s a key strategy? Let’s be...
If you’ve ever deleted an important file mistakenly, then you know how painful it can be. You wish you could rewind the time just to undo that mess. You might even want to hit yourself for such a silly mistake. And sometimes, this problem may be caused by your child...
Years ago, guest posts started taking on a negative reputation. Black hat SEOs only saw guest posts as a way of building backlinks through spammy websites. And at the height of it all in 2014, former Google’s head of webspam, Matt Cutts said, “so stick a fork in it:...
Think about it, most of your website visitors will leave without taking your preferred action. In fact, data shows that 98% of first-time visitors to your website won’t convert. This is bad news. But you can recover these lost visitors. How? By retargeting them with...
Sometimes, words are insufficient to get your message across to your audience. And that’s where images come in. After all, an adage says a picture is worth a thousand words. I’d even argue that well-designed images are worth more than that. Perhaps, that’s why 69% of...
Without exaggerating, you really can’t do without videos in marketing these days. For starters, your audience expects videos from you. According to HubSpot, 54% of consumers expect videos from brands. This is higher than any other content formats. So, ignoring...
