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The Affiliate Commission Structure Cheat Sheet

Commission models and rate ranges by industry so you design a payout that attracts partners without killing your margin.

Setting affiliate commission rates by gut feel is how programmes die quietly. Partners leave for better-paying offers, or your margin evaporates before you notice. This cheat sheet gives you the commission models, rate ranges by industry, and the structural rules that keep your programme profitable and attractive at the same time.

What is inside
  • The Four Commission Models
  • Commission Rate Ranges by Industry
  • Structural Rules That Protect Your Margin
  • What Attracts Serious Affiliates vs Casual Ones
  • Common Mistakes That Kill Programmes
  • Quick Reference: Rate Floors and Ceilings
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This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.

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Lilach Bullock has spent 21 years in marketing. Forbes Top 20 (twice), Oracle Social Influencer of Europe, and ranked the number one digital marketing influencer in the UK. She now builds AI-powered marketing systems for entrepreneurs, service businesses, and founders. The Sunday newsletter goes to 15,000 readers at a 70%+ open rate.

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