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The Video Ad Storyboard Template

Turn a rough ad idea into a shot list your editor or AI video tool can execute today, no creative brief meeting required.

Most video ads fail in pre-production, not post. The idea is fine, but no one wrote down what goes in frame 1 versus frame 4, so the editor guesses and the first cut is wrong. This template gives you a frame-by-frame storyboard grid you fill in before you shoot, brief anyone, or drop a prompt into an AI video tool. Works for 15-second reels, 30-second paid ads, and 60-second explainers.

What is inside
  • Ad Brief Block
  • Hook Frame (Frames 0 to 3 Seconds)
  • Problem or Context Frames (Frames 4 to 10 Seconds)
  • Solution or Proof Frames (Frames 11 to 22 Seconds)
  • Close and CTA Frame (Frames 23 to 30 Seconds)
  • Editor and AI Tool Handoff Notes
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This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.

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Lilach Bullock has spent 21 years in marketing. Forbes Top 20 (twice), Oracle Social Influencer of Europe, and ranked the number one digital marketing influencer in the UK. She now builds AI-powered marketing systems for entrepreneurs, service businesses, and founders. The Sunday newsletter goes to 15,000 readers at a 70%+ open rate.

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