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The Landing Page Conversion Checklist

36 checks to fix what's killing your conversions before you spend another penny on ads.

Most landing pages bleed money quietly. The ad clicks land, the page loads, and the visitor leaves without converting because something small is working against them. This checklist covers the 36 points that move conversion rate: message match, proof, friction, and trust. Work through it before you scale a single campaign.

What is inside
  • Message Match
  • Headline and Hero Section
  • Proof and Trust
  • Offer Clarity
  • Friction Reduction
  • Urgency and Relevance
  • Post-Click and Technical Checks
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This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.

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Lilach Bullock has spent 21 years in marketing. Forbes Top 20 (twice), Oracle Social Influencer of Europe, and ranked the number one digital marketing influencer in the UK. She now builds AI-powered marketing systems for entrepreneurs, service businesses, and founders. The Sunday newsletter goes to 15,000 readers at a 70%+ open rate.

lilachbullock.com