The Ad Hook Swipe File
60 proven first-three-seconds hooks sorted by emotion and offer type, each with a prompt to make it yours.
The first three seconds of an ad decide everything. If your hook does not stop the scroll, the rest of the copy is invisible. This swipe file gives you 60 hooks that have worked across paid social, sorted by the emotion or offer type you are leading with, so you can find the right starting point fast. Each one comes with a prompt to adapt it to your product in under two minutes.
- How to Use This File
- Pain and Frustration Hooks
- Curiosity and Open Loop Hooks
- Social Proof and Authority Hooks
- Urgency and Scarcity Hooks
- Identity and Aspiration Hooks
- Story and Relatability Hooks
- Offer-Led and Direct Response Hooks
- Objection and Misconception Hooks
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You do not have to do this yourself.
This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.
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