The Proposal Pricing Anchor Prompt Pack

You are a pricing strategist helping me position a proposal for maximum value perception.

Here are my discovery call notes or brief:
[PASTE YOUR NOTES OR BRIEF HERE]

From these notes, identify:
1. The single outcome the client cares about most (revenue, time, status, risk reduction)
2. The outcome they are most afraid of not getting
3. Any numbers they mentioned (revenue targets, team size, budget signals, timelines)
4. Words or phrases they repeated more than once

Output a ranked list of 5 value drivers, ordered from most to least important based on the notes. For each one, write one sentence explaining why it belongs in that position. Do not invent anything that is not in the notes.

I am writing a proposal for [TYPE OF CLIENT: founder / head of marketing / CEO / operations director] at a [COMPANY SIZE] company in [INDUSTRY].

Their role means they are evaluated internally on [PRIMARY METRIC: revenue growth / cost reduction / team efficiency / brand visibility].

Write me three sentences that describe how this person will read my proposal. Specifically:
- What will they look at first
- What will make them nervous
- What will make them feel confident enough to approve

Do not write generic advice. Base everything on the role, the metric, and the company size I gave you. Use plain English. No jargon.

Here is the scope of work I am proposing:
[LIST YOUR DELIVERABLES AND ACTIVITIES]

The client's stated goal is: [THEIR GOAL]

Rewrite this scope as a list of client outcomes, not activities. For each deliverable or activity I listed, convert it into a sentence that starts with 'You get...' or 'By [MONTH], you will have...' Keep each sentence to one line. Do not use the words 'deliverables', 'strategy', 'framework', 'optimise', or 'leverage'. Use the plainest possible English.

I am building a three-tier proposal. My core offer is:
[DESCRIBE YOUR CORE OFFER AND ITS PRICE]

Write me the high anchor tier. This tier should:
- Cost [ENTER A PRICE: typically 2.5x to 3.5x your core offer price]
- Be genuinely worth that price (do not pad it with fake add-ons)
- Include everything in the core offer, plus expanded scope, faster delivery, more access, or additional outcomes
- Be something a well-funded or time-pressed client would actually choose

Format it as:
Tier name: [NAME]
Price: [PRICE]
What you get: [BULLET LIST, 5-7 points]
Best for: [ONE SENTENCE describing the client type who picks this]

Do not use the words 'premium', 'elite', 'enterprise', 'world-class', or 'game-changing'. Make it sound like a real offer, not a brochure.

Here is my high anchor tier:
[PASTE YOUR HIGH ANCHOR TIER]

Write a short two to three sentence description for this tier that goes at the top of its proposal section. The description should:
- Open with the outcome the client gets, not the process
- Mention the speed or scale advantage compared to working more slowly
- End with a sentence that honestly positions this as the choice for clients who want maximum results with minimum input from their own team

Tone: confident, direct, no hype. British spelling. No em-dashes.

My high anchor tier is priced at [HIGH ANCHOR PRICE].
My core offer is priced at [CORE OFFER PRICE].

Write me a single sentence that belongs underneath the high anchor description in the proposal. This sentence should acknowledge the price difference between the two tiers without being apologetic about the high anchor and without disparaging the core offer. It should make the client feel that they are making a savvy, informed choice by considering both.

Example structure (do not copy this, write your own): 'For teams who prefer a slower build with more internal involvement, the [CORE OFFER NAME] below delivers the same core outcomes at a different pace.'

Do not use: 'budget-friendly', 'more affordable', 'lower cost', 'if budget is a concern'. Do not imply the core offer is inferior. Make the difference about fit, not price.

My core offer is:
[DESCRIBE YOUR CORE OFFER, ITS SCOPE, AND ITS PRICE]

Write me the decoy tier. This tier should:
- Cost [ENTER A PRICE: typically 50% to 65% of your core offer price]
- Be a genuinely limited version, not a fake one. Remove one or two meaningful elements from the core offer that actually affect results
- Be the right choice for a client who is not quite ready to commit to the full scope
- Make it obvious why most buyers would stretch to the core offer instead

Format it as:
Tier name: [NAME]
Price: [PRICE]
What you get: [BULLET LIST, 3-4 points]
What is not included: [2-3 points, honest and specific]
Best for: [ONE SENTENCE]

No padding. No fake scarcity. Do not write 'limited time'. Do not write 'only X spots left' unless it is actually true.

Here is my decoy tier:
[PASTE YOUR DECOY TIER]

Here is my core offer:
[PASTE YOUR CORE OFFER]

Write one sentence that sits at the bottom of the decoy tier section and points the client naturally toward the core offer. This sentence should:
- Name the specific element the decoy is missing that makes the biggest difference to results
- Not pressure the client or create fake urgency
- Feel like honest advice from a consultant, not a sales tactic

Example structure: 'Most clients who start here upgrade within [TIMEFRAME] once [SPECIFIC OUTCOME] becomes the priority.'

Do not use: 'upgrade now', 'don't miss out', 'limited availability', 'act fast'. Keep it factual and calm.

I am writing the core offer section of a three-tier proposal. The high anchor above it is priced at [HIGH ANCHOR PRICE]. The decoy below it is priced at [DECOY PRICE]. My core offer is priced at [CORE OFFER PRICE].

Here is the full scope of my core offer:
[LIST EVERYTHING INCLUDED]

Write the core offer section for the proposal. Include:
- A tier name that signals value without sounding inflated
- A two to three sentence description that positions this as the most complete option for the majority of clients
- A bullet list of what is included (5-7 points, outcome language, not task language)
- A 'best for' line that describes the client who picks this

The description should feel confident and final, not like a compromise between the other two tiers. Do not reference the other tiers by name. Do not say 'most popular'. Do not use star icons or badges. Let the scope and price speak.

Here are the bullets I have written for my core offer:
[PASTE YOUR CURRENT BULLET LIST]

Rewrite each bullet in outcome language. The rule: every bullet must describe what the client has or can do after the work is done, not what I will do for them.

Examples of task language: 'Three strategy sessions', 'Monthly reporting', 'Ad copy creation'
Examples of outcome language: 'A documented 90-day growth plan you own', 'Visibility into what is working each month so you can make decisions', 'Ad copy ready to run across [NUMBER] campaigns'

Keep each bullet to one line. Do not add bullets I have not listed. Do not remove bullets. Rewrite only.

My core offer is priced at [PRICE].
The client's stated goal or expected outcome is: [THEIR GOAL OR OUTCOME, e.g. 'generate 20 qualified leads per month' or 'reduce time spent on content from 10 hours to 2 hours per week']

Write one sentence that belongs at the bottom of my core offer section. This sentence should:
- Connect the price to the value of the outcome they have described
- Use conservative maths, not optimistic projections
- Not sound like a hard sell
- Work as a standalone line a client could read and think 'that is a fair point'

Do not fabricate numbers. If I have not given you specific numbers, use placeholder brackets like [EXPECTED OUTCOME VALUE] and tell me what figure to insert.

I am writing the opening of a commercial proposal. The client is [DESCRIBE CLIENT: type of business, size, sector]. The problem they came to me with is: [THEIR PROBLEM IN THEIR WORDS IF POSSIBLE]. The outcome they want is: [THEIR DESIRED OUTCOME].

Write a two to three sentence opening paragraph for the proposal. It should:
- Name the problem they have in plain English
- Show that I understand what a successful outcome looks like for them specifically
- Set up the proposal as a solution, not a pitch

Do not open with 'Thank you for the opportunity'. Do not say 'I am delighted to'. Do not open with my name or company name. Start with the client's situation. British spelling. No em-dashes. No curly quotes.

Before I present three tiers, I want a short paragraph that explains how the proposal is structured so the client knows what to expect.

Write two to three sentences that:
- Tell the client there are three options presented below
- Explain briefly that the options differ in scope and pace, not in quality
- Invite them to read all three before making a decision

Keep it factual. Do not use the phrase 'tailored to your needs'. Do not say 'bespoke'. Do not say 'we pride ourselves'. Make it sound like I wrote it myself in thirty seconds, not like a template.

I want to add one sentence or short paragraph after my introduction and before the tier presentation. Its job is to establish credibility without bragging.

Here are my relevant credentials or results:
[LIST 2-3 RELEVANT RESULTS, CLIENT TYPES, OR EXPERIENCES]

Write a one to two sentence credibility bridge. Rules:
- Do not use the words 'expert', 'leading', 'passionate', 'dedicated', or 'results-driven'
- Do not name-drop clients unless explicitly told I have permission
- Do not write in third person
- Write in first person, warm and direct
- The sentence should make the client feel like they are in capable hands without me having to say 'I am very experienced'

British spelling. Short sentences. No em-dashes.

I need to write the section header and one short paragraph that introduces the pricing section of my proposal.

The total fee range across my three tiers is from [LOWEST TIER PRICE] to [HIGHEST TIER PRICE].
The client's expected return from this work is: [WHAT THEY STAND TO GAIN]

Write a section header (not 'Pricing' or 'Investment Overview', something more specific) and one short paragraph underneath it that:
- Frames the fee in terms of the outcome, not the hours or deliverables
- Acknowledges that this is a considered decision
- Does not apologise for the price or undersell it

Two to three sentences maximum. Do not write 'we understand budget is a consideration'. Do not use the word 'affordable'. British spelling.

My payment terms are: [DESCRIBE YOUR TERMS, e.g. '50% on signing, 50% on completion' or 'monthly retainer paid in advance']

Write one paragraph (three to four sentences) that presents these terms in the proposal. The paragraph should:
- State the terms clearly and without apology
- Give a brief reason for each term that makes sense from the client's perspective, not just mine
- End with a sentence that makes the process feel simple and low-friction

Do not write 'as per our standard terms'. Do not write 'please note that'. Write it the way I would explain it on a call, but in written form. British spelling. No em-dashes.

A client has responded to my proposal and said their budget is lower than my core offer. They said: [PASTE THEIR EXACT WORDS OR PARAPHRASE]

I do not want to discount. I want to either hold my price or offer the decoy tier as a genuine alternative.

Write me a reply email of four to six sentences that:
- Acknowledges their budget reality without making them feel bad about it
- Presents the decoy tier as a real option if it genuinely fits their situation
- Holds the core offer price if they want the full scope
- Does not apologise for my pricing
- Does not use the phrase 'I totally understand' or 'I hear you'

Tone: warm but direct. British spelling. No em-dashes. Sign off as Lilach.

I am writing the closing section of a proposal. The client's next step if they want to proceed is: [DESCRIBE THE NEXT ACTION, e.g. 'sign the agreement and pay the deposit', 'book a 20-minute call to confirm scope', 'reply to this email with which tier they want']

Write a closing paragraph of three to four sentences that:
- Restates the outcome they came to me to get
- Tells them exactly what to do next in one clear instruction
- Sets a soft timeline without creating fake urgency
- Ends on a warm but professional note

Do not write 'I look forward to hearing from you'. Do not write 'please do not hesitate to contact me'. Do not write 'I am excited to work with you'. British spelling. No em-dashes.

My proposal expires in [NUMBER] days from the date of sending.

Write one sentence that states this expiry in a way that feels like practical information, not a pressure tactic. It should explain why proposals expire (your availability, your planning cycle, pricing validity) in a way that is honest and makes sense. Do not write 'act now' or 'don't wait'. British spelling.

I sent a proposal to [CLIENT NAME or 'a prospect'] five days ago and have not heard back. I want to follow up without being pushy.

Write a follow-up email of three to five sentences that:
- References the proposal without summarising the whole thing
- Asks a single, simple question to re-open the conversation
- Gives them an easy way to either move forward or tell me it is not the right time
- Does not apologise for following up
- Does not open with 'Just checking in'

Tone: direct, warm, confident. British spelling. No em-dashes. Sign off as Lilach.

I run a retainer-based consulting or agency business. My standard monthly retainer is [CORE RETAINER PRICE] per month for [CORE SCOPE].

Adapt the three-tier anchor structure for retainers. Write:
- A high anchor retainer tier at [ANCHOR PRICE] per month with expanded scope (be specific about what expands)
- A core retainer at [CORE PRICE] per month (my actual offer)
- A decoy retainer at [DECOY PRICE] per month with clearly reduced scope

For each tier, write the tier name, monthly price, a three to five point bullet list of what is included, and a one-sentence 'best for' line.

Make the decoy tier feel like the right choice for a client who needs to start small and build. Make the anchor tier feel like the right choice for a client who wants results faster with less input from their own team. Make the core tier feel like the sensible middle that most buyers will choose.

My business does one-off projects, not retainers. My standard project price is [CORE PROJECT PRICE] for [CORE SCOPE AND TIMELINE].

Adapt the three-tier anchor structure for one-off projects. Write:
- A high anchor project tier at [ANCHOR PRICE] with faster delivery, more included, or greater access
- A core project at [CORE PRICE] (my actual offer)
- A decoy project at [DECOY PRICE] with a clearly scoped-down version

For each tier, write the tier name, project price, a three to five point bullet list of what is included, the delivery timeline, and a one-sentence 'best for' line.

Make the timelines feel like a genuine trade-off, not an artificial one. If the anchor is faster, explain in the bullets what makes that possible. Do not just say 'priority delivery' without substance.

I deliver training, workshops, or group programmes. My standard offer is [DESCRIBE YOUR CORE OFFER: e.g. 'a half-day workshop for teams of up to 10' or 'a six-week online programme'] priced at [CORE PRICE].

Adapt the three-tier anchor structure for this model. Write:
- A high anchor option that includes implementation support, follow-up sessions, or ongoing access
- A core option at [CORE PRICE] that is my standard offer
- A decoy option that is a stripped-back version (fewer sessions, no follow-up, or self-directed format)

For each tier, write the tier name, price, a three to five point bullet list of what is included, and a one-sentence 'best for' line.

The anchor should feel like the choice for a team or organisation that wants the training to actually change behaviour, not just inform. The decoy should feel like the right choice for a client who is not yet ready to invest in full implementation.