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The Discount Request Response Swipe File

Word-for-word replies that hold your price, trade scope for discount, or walk away cleanly.

When a prospect asks you to come down on price, most consultants panic and discount immediately. These templates give you the exact words to hold your ground, offer a real trade, or close the conversation with your reputation intact. Every reply here has been designed for service businesses, consultants, and founders who have worked too hard to give their margin away.

What is inside
  • Hold the Price, Acknowledge the Ask
  • Trade Scope, Not Price
  • Redirect the Conversation to ROI
  • Handle the 'Other Quotes Are Lower' Objection
  • Counter the 'We Have No Budget' Freeze
  • When They Keep Pushing
  • Prompt: Adapt These for Your Own Business
  • Quick Reference: Match the Situation to the Reply
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Lilach Bullock has spent 21 years in marketing. Forbes Top 20 (twice), Oracle Social Influencer of Europe, and ranked the number one digital marketing influencer in the UK. She now builds AI-powered marketing systems for entrepreneurs, service businesses, and founders. The Sunday newsletter goes to 15,000 readers at a 70%+ open rate.

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