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The AI Agent ROI Calculator Cheat Sheet

Know in five minutes whether a build is worth it or a money pit.

Before you build an AI agent, run the maths. Most founders skip this step, build something clever, and six months later have no idea if it saved them anything. This cheat sheet gives you the exact formula to price out any AI agent against the human hours it replaces, so you make the call before you spend a penny.

What is inside
  • The Core ROI Formula
  • The Five Costs You Must Include
  • The Three-Tier Build Decision
  • The Task Suitability Filter
  • Benchmarks to Pressure-Test Your Numbers
  • The Payback Period Rule
  • Common Mistakes That Inflate the ROI Calculation
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You do not have to do this yourself.

This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.

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Lilach Bullock has spent 21 years in marketing. Forbes Top 20 (twice), Oracle Social Influencer of Europe, and ranked the number one digital marketing influencer in the UK. She now builds AI-powered marketing systems for entrepreneurs, service businesses, and founders. The Sunday newsletter goes to 15,000 readers at a 70%+ open rate.

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