Content Marketing

How to measure ROI from your content marketing

Are you using content marketing to help promote your business? Just like with any other digital or offline marketing effort, you need to measure the results from your content marketing. Are your expenses justified? Are you getting the results you need and if not, how can they be improved? In this blog post, I’m going…

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Quantity vs. Quality: Not all traffic is created equal

Which is more important when it comes to traffic, quantity or quality? This is a question that has sparked numerous debates amongst bloggers and entrepreneurs over the years. Should you focus your attention on getting as many traffic sources as possible? Or should you primarily focus on quality traffic sources that will lead to more…

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How to create an editorial calendar

Do you have a blog? Are you using social media to promote your business? If the answer to any of those two questions is yes, then you most likely could use an editorial calendar to help you plan out your strategy, keep you organized and help you make sure everything is on schedule and consistent.…

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5 Ways to make your blog posts more shareable

Let’s all bloggers admit it…what we all want when writing a blog post is not just lots of traffic, but also lots and lots of social media shares. But how can you boost your social shares? In this blog post, I’m going to share my top 5 ways of making your blog posts more shareable.…

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How I added 564 people to my list in December using content downloads

Today I want to show you how you can get more subscribers to your list and generate more leads by using content downloads, a simple way of building your list by offering something of interest to someone reading your blog. Did you know that content marketing is one of the best tools marketers have for lead generation? In fact, as many as 83% of B2B marketers…

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What type of content is going to rule in 2017?

Content marketing has become a cut throat industry, where more and more businesses and marketers are using it for promotional purposes. What this means, unfortunately, is that it can be a lot of hard work to make your content stand out from the crowd and reach your target audiences and in 2017, it’s going to…

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How to consistently come up with engaging blog post ideas

One of the biggest struggles bloggers have is coming up with good ideas for content. Especially when you publish multiple times a week, it can get to the point where you feel like you’ve written about everything and there’s just nothing left. But there’s no need to despair – there are solutions. In this post,…

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8 Common blogging mistakes to avoid

I’ve been a blogger and worked with other bloggers for years now; over time, I’ve noticed a lot of the same mistakes being made over and over again by different blogs. In this article, I’ll be going through 8 of the most common blogging mistakes to avoid. So if you’re thinking about becoming a blogger,…

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The Ultimate Guide To Writing More Effective Headlines

When you open your inbox in the morning how do you pick which emails to read first? The chances are that you choose the one with the subject line that catches your eye, or grabs your attention. Subject lines on emails, and headlines on blogs or social media are what draw us in to click…

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