I’ve been thinking about the phrase “Content is king”. What sort of a king is your content? In other words, how effective are the articles, blogs and social media updates you post? A good king or queen doesn’t hold power just for the sake of it – they do so to improve...
How do you feel about the C-word? No, not that one – I’m talking about content of course. “Content is king”. “Content is everything”. You’ve heard the mantras and you already understand the importance of publishing authoritative content on your site. It’s been drummed...
Visual content has become an essential of element of digital marketing, for a few years now. With so many social networks moving more and more towards visual content and with visuals generating better results in terms of engagement than text-only, visual content...
Content marketing is a must-do strategy for businesses of any size and across all niches; whether it’s through blogging, social media, email or any other platform, you need to leverage content in order to get results for your business. Content marketing can help you...
The goal of content marketing shouldn't be just to write: it should be to WRITE RIGHT. When I was learning how to write, my mentor told me that if there aren't many cross-outs, I'm not doing it right. In other words, there's no way that you (or I) can get out the...
Content is at the basis of all types of marketing: social media marketing, email marketing, search engine marketing and even advertising. In order for a digital marketing campaign to be successful, it first needs great content – content that offers value to your...
How do you feel about the C-word? Words are amazing things. There are just 26 letters in the alphabet, yet arranging them in a specific order can cause magical things to happen. It can cause strangers to fall in love, wars to start and lives to be saved. Every...
Looking for relevant email stats that can help you improve your email marketing results? Every year, marketers try new strategies and platforms to reach and engage new users; but if there’s one platform that works year by year, without fail, it’s email. As much as...
So, you’ve gone through the motions of ensuring your website gets loads of traffic - SEO, influencer marketing, social media, the works... Analytics shows thousands of monthly visitors, but your bounce rate is through the roof. Why? There’s too much competition The...
(Updated July 2020) Want to know how to build a social media calendar that gets results? Social media marketing can be quite overwhelming - and definitely time-consuming. You have to post new content every day- several times a day! - you need to diversify your updates...
