Content Marketing

The ultimate guide to video marketing

The ultimate guide to video marketing

Video has always been leveraged by businesses one way or another; but now, video – and video marketing – has become a necessity for the modern business. In fact, every time I’m on my social media, it’s becoming clearer and clearer that video content is on its way to taking over most other forms of…

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How to win at content marketing with kickass content research

How to win at content marketing with kickass content research

The best content marketing strategies involve research and collecting and interpreting data. It’s easy to overlook this step and jump right into creating content, but that can prove to be a mistake – one that ultimately leads to spending more time and more money on creating content that gets results. But if you want to…

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How to Create a Content Marketing Calendar [FREE Template]

How to Create a Content Marketing Calendar [FREE Template]

Have you started planning your content marketing strategy for the year? With a content marketing calendar, you can start putting together a plan that really works, by posting the right content at the right time. In this blog post, I’m going to show you how to create your own content marketing calendar – and there’s…

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10 YouTube tips and tricks every user should know

10 YouTube tips and tricks every user should know

Argh, YouTube…the hours I’ve spent browsing you! YouTube is, undoubtedly, one of the biggest social networks around, as well as one of the websites where we spend most of our time online. Almost a third of all people online are YouTube users – over a billion. 1 billion hours are watched daily. And video only…

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The ultimate list of content marketing tools

The ultimate list of content marketing tools

Content marketing can be time-consuming – what with planning, strategizing, creating, measuring and optimising it – but with the right tools at hand, you can make your life so much easier. In this list, you’ll be able to find tools for every stage of the process: getting content ideas, writing better content, research tools, content…

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The evolution of content marketing [Infographic]

The evolution of content marketing [infographic]

A great majority of businesses, small and big, are using content marketing in some form or another. But how much do you know about the history of this highly effective marketing form? The guys and gals over at Venngage (thanks again!) have helped me create this infographic on the evolution of content marketing, chronicling its history…

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