Content Marketing

There’s a New King in Town

I’ve been thinking about the phrase “Content is king”. What sort of a king is your content? In other words, how effective are the articles, blogs and social media updates you post? A good king or queen doesn’t hold power just for the sake of it – they do so to improve...

How do you feel about the other C word

How do you feel about the C-word? No, not that one – I’m talking about content of course. “Content is king”. “Content is everything”. You’ve heard the mantras and you already understand the importance of publishing authoritative content on your site. It’s been drummed...

Why is content marketing important?

Content is at the basis of all types of marketing: social media marketing, email marketing, search engine marketing and even advertising. In order for a digital marketing campaign to be successful, it first needs great content – content that offers value to your...

How do you feel about the C-word?

How do you feel about the C-word? Words are amazing things. There are just 26 letters in the alphabet, yet arranging them in a specific order can cause magical things to happen. It can cause strangers to fall in love, wars to start and lives to be saved. Every...

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