The Pricing Page Copy Prompt Pack

I sell [DESCRIBE YOUR PRODUCT OR SERVICE] to [DESCRIBE YOUR IDEAL BUYER]. My pricing has [NUMBER] tiers. Write 5 sets of 3 tier names for my pricing page. Each set should follow one naming convention: (1) job-to-be-done names that describe what the buyer achieves at each level, (2) identity names that reflect who the buyer becomes, (3) milestone names that signal where the buyer is in their journey, (4) scope names that describe what is included without using the words Basic, Starter, Pro, or Enterprise, (5) speed names that signal how fast they want to move. For each set, include a one-sentence rationale explaining why that naming convention fits my buyer. Format as a table with columns: Set, Tier 1 Name, Tier 2 Name, Tier 3 Name, Rationale. Do not use em-dashes.

I need a name for one specific pricing tier. The tier is for [DESCRIBE WHO THIS TIER IS FOR]. The price is [PRICE POINT]. The main outcome this buyer gets is [MAIN OUTCOME]. The main reason buyers at this level choose this tier over the cheaper option is [REASON]. Generate 10 name options. For each option, write one sentence explaining the signal it sends to the buyer. Avoid generic SaaS naming conventions. Avoid words that sound like features rather than outcomes. Do not use em-dashes or curly quotes.

My current pricing tier names are [NAME 1], [NAME 2], and [NAME 3]. My buyers are [DESCRIBE BUYER]. My product is [DESCRIBE PRODUCT]. Run these three tests on each name: (1) Would a buyer immediately understand what this tier is about without reading any features? (2) Does the name make the middle tier feel like the obvious choice? (3) Could this name belong to a competitor without changing anything? For each test, give a pass or fail verdict with one sentence of explanation. Then suggest one improved name for any tier that failed two or more tests.

Here is a list of features from my pricing page: [PASTE YOUR FEATURE LIST]. My buyers are [DESCRIBE BUYER]. Their biggest frustration before buying is [FRUSTRATION]. Their goal after buying is [GOAL]. Rewrite every feature as an outcome statement. Each outcome statement must: start with what the buyer can do or stop doing, include a specific result where one can be inferred, stay under 12 words, avoid jargon and technical language. Format as a two-column table: Original Feature, Outcome Statement. Do not invent results that are not implied by the feature.

I have [NUMBER] features to list under my [TIER NAME] plan. My buyer is [DESCRIBE BUYER]. Their top three priorities are: [PRIORITY 1], [PRIORITY 2], [PRIORITY 3]. Rewrite these features as outcome bullets and sort them by buyer priority, putting the highest-priority outcome first. Then identify which three bullets are strong enough to appear in a summary callout above the full list. Write the callout as three short punchy lines, each under 10 words, that together answer the question: why would I choose this plan over the cheaper one? Features to rewrite: [PASTE FEATURES].

I need a one-line summary for each of my pricing tiers that appears above the feature list. The summaries should do three things: tell the buyer who each plan is for, signal what they will achieve, and make the middle tier feel like the most complete answer to their situation. My three tiers are: Tier 1 for [DESCRIBE TIER 1 BUYER], Tier 2 for [DESCRIBE TIER 2 BUYER], Tier 3 for [DESCRIBE TIER 3 BUYER]. My product is [DESCRIBE PRODUCT]. Write three one-line summaries, one per tier, each under 15 words. Then write a variant where the middle tier summary is written as if it is answering a buyer who said they almost chose the cheaper plan but wanted more.

My pricing page serves buyers at different stages of awareness. Some are just starting out and need reassurance. Some are already doing this manually and want to speed up. Some are scaling and want to delegate or automate. My product is [DESCRIBE PRODUCT]. Here are my features: [PASTE FEATURES]. For each feature, write three different framings: one for a beginner buyer, one for a buyer who is already doing this themselves, and one for a scaling buyer. Format as a table: Feature, Beginner Framing, DIY Buyer Framing, Scaling Buyer Framing. Keep each framing under 12 words.

I want my middle tier at [MIDDLE TIER PRICE] to be the most common choice. My three tier prices are [LOW PRICE], [MIDDLE PRICE], and [HIGH PRICE]. My product is [DESCRIBE PRODUCT]. My middle tier includes: [LIST MIDDLE TIER FEATURES]. My high tier adds: [LIST WHAT HIGH TIER ADDS OVER MIDDLE]. Write the copy for the high tier that makes it feel premium and worth considering, but also makes the middle tier feel like the smart, complete choice for most buyers. Include: (1) a header for the high tier that signals exclusivity rather than necessity, (2) a feature list that positions high-tier extras as nice-to-have rather than essential, (3) a one-line tooltip or tag for the middle tier that reinforces its value without discounting. Do not invent features or benefits not listed above.

My lowest tier is [LOW TIER NAME] at [LOW PRICE] and includes [LOW TIER FEATURES]. My middle tier is [MIDDLE TIER NAME] at [MIDDLE PRICE] and includes [MIDDLE TIER FEATURES]. The price gap between them is [PRICE DIFFERENCE]. Write the copy for the low tier that makes the middle tier feel like an obvious upgrade rather than an upsell. The low tier copy should: honestly represent what is included without underselling it, make the missing features feel noticeable by framing what the buyer will need to do themselves without them, include a comparison line that says something like the functional equivalent of 'for [PRICE DIFFERENCE] more you get [KEY UPGRADE]' without being pushy. Do not use phrases like 'limited', 'restricted', or 'basic'. Buyers should feel the low tier is fine for a specific use case, just not theirs.

I want to add a 'Most Popular' or 'Recommended' badge to my middle tier at [MIDDLE PRICE]. My buyers are [DESCRIBE BUYER]. Write five versions of the badge label and the one-sentence supporting line that appears below it. Each version should take a different angle: (1) social proof, (2) outcome, (3) fit for the specific buyer type, (4) value per pound or dollar, (5) simplicity. For each version, write the badge label in under 4 words and the supporting line in under 12 words. Then recommend which version will work best for my buyer type and explain why in two sentences.

Here are the most common objections my buyers raise about my pricing: [LIST 3 TO 5 REAL OBJECTIONS]. My product is [DESCRIBE PRODUCT]. My middle tier price is [PRICE]. For each objection, write: (1) a one-line response that fits in a FAQ section, (2) a reframe that turns the objection into a reason to buy, (3) a version that could appear as a tooltip or microcopy near the price itself. Keep every response under 25 words. Do not use the phrases 'I understand', 'great question', or 'that is a valid concern'. Answer directly.

My buyers often compare me to [NAME COMPETITOR OR COMPETITOR TYPE]. My product is [DESCRIBE PRODUCT]. My price is [YOUR PRICE]. The competitor's price is approximately [COMPETITOR PRICE]. The main reason buyers choose me over the competitor is [YOUR DIFFERENTIATOR]. Write a short comparison section for my pricing page that: does not name the competitor directly, makes the differentiator obvious without being aggressive, helps the buyer understand what they are actually comparing when they compare price. Keep the section to four sentences or under. It should read as helpful information, not a sales argument.

I want to add a risk reversal or guarantee statement near my pricing page CTA. My guarantee or policy is: [DESCRIBE YOUR ACTUAL GUARANTEE OR REFUND POLICY]. My buyer's biggest fear about buying is [DESCRIBE THEIR FEAR]. Write five versions of the risk reversal statement, each under 20 words, that directly address that fear. Then write one version as a callout block with a header under 5 words and a supporting sentence under 20 words. Do not invent guarantees I have not offered. Do not overstate what is included in the guarantee.

I need a CTA button label and a one-line supporting sentence for each of my three pricing tiers. The tiers are [TIER 1 NAME], [TIER 2 NAME], and [TIER 3 NAME]. My product is [DESCRIBE PRODUCT]. The buyer state at each tier is: Tier 1 buyers are [DESCRIBE THEIR MINDSET], Tier 2 buyers are [DESCRIBE THEIR MINDSET], Tier 3 buyers are [DESCRIBE THEIR MINDSET]. Write a CTA button label under 5 words and a supporting sentence under 15 words for each tier. The button labels should not all follow the same format. At least one should be outcome-oriented, at least one should be action-oriented, and at least one should signal the next step rather than a commitment.

Some buyers reach my pricing page and hesitate. They are interested but not ready to commit. My product is [DESCRIBE PRODUCT]. My middle tier price is [PRICE]. I offer [DESCRIBE ANY FREE TRIAL, DEMO, SAMPLE, OR LOW-COMMITMENT ENTRY POINT]. Write a secondary CTA that sits below the main buy button and gives hesitant buyers a next step that does not feel like a hard sell. Write four versions: one that leads with curiosity, one that leads with a question, one that leads with a low-commitment outcome, one that leads with the buyer's own language about what they need before deciding. Keep each under 20 words total including the button label and supporting line.

I offer monthly and annual billing. My monthly price is [MONTHLY PRICE] and my annual price is [ANNUAL PRICE], which saves the buyer [SAVINGS AMOUNT OR PERCENTAGE]. Write the copy for the billing toggle on my pricing page. Include: (1) the toggle labels for monthly and annual (each under 4 words), (2) the savings callout that appears next to or below the annual option (under 10 words), (3) a one-line framing that makes annual feel like the smart financial decision without pressuring the buyer. Do not use the phrase 'save big' or any urgency language that implies a deadline unless I have specified one.

I need a headline for my pricing page that replaces the generic word 'Pricing' or 'Plans'. My product is [DESCRIBE PRODUCT]. My buyer is [DESCRIBE BUYER]. The main outcome my buyers want is [MAIN OUTCOME]. The main reason buyers hesitate at my pricing page is [HESITATION REASON]. Write 8 headline options across four styles: (1) outcome-first headlines that lead with what the buyer achieves, (2) reframe headlines that change how the buyer thinks about the price, (3) clarity headlines that make the choice feel simple, (4) identity headlines that speak to who the buyer wants to be. Mark which two you recommend for my buyer type and explain why in one sentence each.

I need a short intro paragraph for my pricing page that appears below the headline and above the tier cards. It should do three things: acknowledge what the buyer is trying to decide, make the pricing feel like a fair exchange rather than a cost, and signal that the right option is obvious once they know what they need. My product is [DESCRIBE PRODUCT]. My buyer is [DESCRIBE BUYER]. The price range across my tiers is [LOWEST PRICE] to [HIGHEST PRICE]. Write three versions of this intro paragraph, each between 2 and 4 sentences. Version 1 should open with the buyer's situation. Version 2 should open with the outcome. Version 3 should open with a direct statement about who each plan is for.

I want to add a short section below my pricing tiers for buyers who are unsure which plan to choose. My three tiers are best suited for: Tier 1 for [DESCRIBE WHO], Tier 2 for [DESCRIBE WHO], Tier 3 for [DESCRIBE WHO]. Write this section as a simple decision guide. It should: use plain language with no jargon, be structured as three short statements that each start with 'If you [SITUATION], [TIER NAME] is for you', stay under 60 words total, end with a one-line invitation to get in touch if they are still unsure. Do not write it as a quiz or a table. Keep it as flowing copy.

I want to add one piece of social proof directly on my pricing page, placed near the tier cards. I have the following testimonials or data points to choose from: [PASTE 2 TO 4 REAL TESTIMONIALS OR RESULTS]. My middle tier price is [PRICE]. My buyer's biggest concern is [CONCERN]. Select the most relevant piece of social proof for reducing that specific concern, and write the surrounding copy: (1) a pull-quote formatted for a pricing page callout (under 30 words), (2) the attribution line, (3) a one-line framing sentence that appears above the quote and connects it to the buying decision. If none of the testimonials directly address the concern, say so and describe what kind of social proof would be most effective here.

I have a custom or enterprise pricing option that requires a conversation rather than a published price. My product is [DESCRIBE PRODUCT]. The buyers who need custom pricing are typically [DESCRIBE THEM]. The main reason they need custom pricing rather than a standard plan is [REASON]. Write the copy for the custom pricing card on my pricing page. Include: (1) a tier name under 4 words, (2) a one-line summary of who it is for, (3) a bullet list of 4 to 6 features or inclusions written as outcomes, (4) a CTA that invites a conversation rather than a purchase. The tone should feel like an upgrade, not a consolation option for buyers who do not fit the standard plans.

A buyer has clicked my custom pricing CTA and I need to send them a short first-contact email or message. My product is [DESCRIBE PRODUCT]. The buyer works in [DESCRIBE THEIR INDUSTRY OR ROLE]. Write a short email template, under 150 words, that: opens with a confirmation that their request came through, asks two qualifying questions to understand their situation, sets a clear next step with a specific timeframe. The email should feel like it comes from a real person, not a form response. Write it in first person as if I am sending it myself. Do not include a subject line. Do not use the phrase 'touch base'.

I want to add a volume or team pricing note to my pricing page for buyers who need more than one seat or user. My per-unit price is [PRICE]. My product is [DESCRIBE PRODUCT]. I [DO / DO NOT] have a formal volume discount policy. Write the copy for a short note on the pricing page that: signals that volume pricing is available without committing to specific discounts I have not confirmed, makes larger teams feel welcome rather than sent to a form, includes a CTA that invites a conversation. Keep the note under 40 words. Write three versions: one that leads with the benefit of buying in volume, one that leads with a direct invitation, one that leads with a question.

I want to write a complete pricing page from scratch. Here is everything you need: Product: [DESCRIBE PRODUCT]. Buyer: [DESCRIBE BUYER]. Tiers: Tier 1 is [NAME] at [PRICE] and includes [FEATURES]. Tier 2 is [NAME] at [PRICE] and includes [FEATURES]. Tier 3 is [NAME] at [PRICE] and includes [FEATURES]. I want buyers to choose Tier 2 most often. My buyer's biggest hesitation is [HESITATION]. My best piece of social proof is [TESTIMONIAL OR RESULT]. My guarantee is [GUARANTEE]. Write the full pricing page in this order: headline, intro paragraph (2 to 3 sentences), three tier cards each with name, one-line summary, outcome bullet list of 4 to 6 bullets, and CTA, a short objection or FAQ section with 2 to 3 common hesitations answered, a social proof callout, and a closing CTA for buyers who are still unsure. Do not add sections I have not listed. Do not use em-dashes, curly quotes, or the words 'actually', 'honestly', 'genuinely', or 'game-changer'.

Audit the following pricing page copy for these specific issues: (1) Are features written as outcomes or as capabilities? Flag every feature that describes what the product does rather than what the buyer achieves. (2) Does the page make the middle tier feel like the obvious choice? Note any element that accidentally makes the low or high tier more appealing. (3) Is the CTA matched to the buyer's emotional state at the point of deciding? Flag any CTA that feels generic or commitment-heavy. (4) Are there any phrases that read as pressure tactics, vague promises, or unsubstantiated claims? List them. (5) Does the page have a clear point of view on who each plan is for? Note if any tier is ambiguously targeted. Here is the pricing page copy to audit: [PASTE YOUR PRICING PAGE COPY]. For each issue found, give a one-line fix suggestion.

I want to run an A/B test on my pricing page. My current [ELEMENT TO TEST: headline / tier names / CTA / feature framing / intro paragraph] reads: [PASTE CURRENT VERSION]. My buyer is [DESCRIBE BUYER]. My middle tier price is [PRICE]. My current conversion rate is approximately [RATE, OR 'unknown']. Write three test variants for this element. For each variant, describe: what psychological principle it tests (for example: outcome framing, social proof, loss aversion, specificity), who it is most likely to resonate with within my buyer group, and what a meaningful difference in results would look like after two weeks of testing. Format as a table: Variant, Copy, Principle Tested, Best For, Success Signal.