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Sales tips, planning, business development & lead generation

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This is the part of business that most people dread. Finding leads, qualifying them, selling to them, and closing the deal. It’s tough, it’s tricky, and it’s full of lessons to learn. This section is packed with actionable tips from an experienced sales veteran.


10 Best CRM for LinkedIn in 2024

2024 is here, and it’s clear that the right CRM tool is essential for making the most of LinkedIn.  Today,  LinkedIn is more than a networking platform; it’s a crucial space for growth and connection. The challenge? Finding the best…

Taboola Review: Performance Advertisers’ Essential New Tool

Exploring the potential of online advertising can be both exciting and daunting, especially when venturing beyond the familiar realms of Google and Facebook. In this comprehensive Taboola review, I delve into how this emerging native ad platform could be your…

LinkedIn Premium: Overhyped or the Ultimate Networking Powerhouse?

Remember those hallowed hallways where business cards were exchanged like sacred tokens? Gone. Now, we’ve got pixels, profiles, and the mighty power of connection at our fingertips, right in the very recesses of LinkedIn. It’s not just about connecting; it’s…

Email Marketing in 2023: The 30 Stats You Need to Know

You’ve probably heard it a million times: “Email marketing is dead.” But if you’re here (and I’m glad you are), you know that’s as far from the truth as Pluto is from the Sun. While it’s true that the marketing landscape…

2023’s Influencer Marketing: 30 Shocking Statistics

Influencer marketing. Two words that, not too long ago, would’ve drawn blank stares. Now, they’re part of our daily lingo, turning ordinary folk into decision-driving celebs and transforming the marketing game altogether. Whether it’s scrolling through our feeds, where influencers…

How to Choose the Right Fractional CMO for Your Business

The decision to hire a Fractional Chief Marketing Officer (Fractional CMO) can greatly enhance your business’s marketing strategy. But how do you choose the right Fractional CMO for your business? This guide provides actionable insights to help you make an…

The Role of a Fractional CMO in Startup Growth

Startups often face unique challenges, especially when it comes to marketing their brand and products effectively. Enter the Fractional Chief Marketing Officer (Fractional CMO)—a part-time marketing executive who can drive growth strategies even amidst limited resources. Let’s delve into the…

Fractional CMO Vs. Marketing Agency: Which is Right for Your Business?

In today’s dynamic business landscape, you have options when it comes to bolstering your marketing strategy. Two common solutions are hiring a Fractional Chief Marketing Officer (Fractional CMO) or engaging a marketing agency. This article explores the differences between a…

Maximizing ROI with a Fractional CMO: A Practical Guide

A Fractional Chief Marketing Officer (Fractional CMO) can offer significant strategic marketing expertise to a business on a part-time basis. But how do you ensure you’re getting the best possible return on this investment? This guide will explore practical steps…

Fractional CMOs: An Innovative Solution for Small Businesses

Small businesses often need expert marketing leadership but may not have the resources to hire a full-time executive. Enter the Fractional Chief Marketing Officer (Fractional CMO), a flexible, cost-effective solution that offers small businesses access to high-level marketing expertise. Let’s…

The Evolution of the CMO Role: Introducing the Fractional CMO

The role of the Chief Marketing Officer (CMO) has evolved significantly over time. Amid rapid digital transformation and economic shifts, a new player has emerged on the scene: the Fractional Chief Marketing Officer (Fractional CMO). Let’s explore the evolution of…

Why Fractional CMO Services are Ideal for Businesses in Transition

During periods of transition, businesses often require experienced marketing leadership to navigate change and drive growth. Fractional Chief Marketing Officer (Fractional CMO) services offer an ideal solution for such businesses. Let’s explore why Fractional CMO services are a perfect match…

What is the Hourly Rate of a CMO? An Overview of CMO Compensation

Chief Marketing Officers (CMOs) play an integral role in steering a company’s marketing strategy and bolstering business growth. Understanding the hourly rate or overall compensation of a CMO can help businesses better budget and plan for this high-level role. This…

Win More Clients with B2B Webinars in 2023

In today’s digital age, businesses are always on the lookout for innovative ways to engage their audience, build brand awareness, and generate new leads. With the rise of remote work and increased reliance on digital communication, webinars have emerged as…

How to Choose the Right Influencers to Work With

Influencer marketing is one of the best new ways to promote your business, product, or service. It’s not as new as you may think, but it’s become one of the most popular and effective ways to build brand awareness and…

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What is lead generation?

Leads are very much the lifeblood of your business. Find out the definition of lead generation, its strong connection with content marketing, and several resources needed to start generating leads. What is lead generation? Lead generation is a marketing strategy that helps a…

What is inbound marketing?

Inbound marketing helps you generate more customers for your business. On this page, find out about inbound marketing, what its benefits are, and a list of useful resources that can light up your path in creating an inbound marketing strategy. What is…

What is digital marketing?

Digital marketing stands for the use of online media channels for marketing purposes. This page will guide you through the definition of digital marketing and why it’s imperative to use digital marketing to grow your business. Plus, discover some very useful…