The LTV-to-CAC Decision Cheat Sheet
The exact thresholds that tell you when to scale, hold, or cut a channel before you waste another pound on the wrong bet.
Most businesses pour money into channels without knowing whether those channels are profitable over time. LTV:CAC ratio is the single most reliable number to tell you whether your acquisition spend is working or quietly killing your margins. This cheat sheet gives you the formulas, the thresholds, and the exact decisions each number triggers.
- The Core Formulas
- The Decision Thresholds
- Payback Period Benchmarks
- Channel-Level Decisions
- LTV Levers You Control
- When to Break the Rules
- Quick Reference Decision Table
- Monthly Reporting Habit
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You do not have to do this yourself.
This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.
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