The LinkedIn Post Prompt Pack
21 prompts that turn one idea into a week of posts that sound like you
Most LinkedIn advice tells you to post more. This pack tells you to think once and write seven times. Every prompt here is designed to pull a real idea out of your week and turn it into posts your audience will read, share, and respond to. No thought-leader mush. No recycled frameworks. Your voice, your experience, your results.
- Turn One Lesson Into a Week of Posts
- Client Story and Case Study Posts
- Practical How-To Posts
- Opinion and Perspective Posts
- Engagement and Conversation Posts
- Content Repurposing Posts
- Posts That Build Authority Over Time
Section 1: Turn One Lesson Into a Week of Posts
Start with a single insight from your week and this section stretches it across seven different post formats. One idea, seven angles, zero repetition.
The Core Lesson Post
Write a LinkedIn post based on this lesson I learned recently: [DESCRIBE THE LESSON IN 1-2 SENTENCES]. Context: I learned this from [CLIENT WORK / A MISTAKE / A WIN / A CONVERSATION WITH [TYPE OF PERSON]]. Format: Open with the lesson stated plainly as a single sentence. Then explain what happened in 3-4 short sentences. Close with one practical takeaway the reader can use today. Constraints: - No em-dashes or en-dashes anywhere - No phrases like 'game-changer', 'dive in', 'supercharge', or 'let's be honest' - First sentence must not start with 'I' - 150 words maximum - No bullet points - British spelling throughout - End with a question to the reader, not a call to action
The Contrarian Take
Take this common belief in my industry: [STATE THE COMMON BELIEF]. I disagree with it because: [YOUR ACTUAL REASON, 1-2 SENTENCES]. Write a LinkedIn post that opens by naming the common belief, then flips it. My business context: I work with [YOUR TARGET CLIENT TYPE] on [YOUR SERVICE AREA]. Format: Name the belief in the first sentence. State the flip in the second sentence. Spend 3-4 sentences explaining why you hold this view based on real experience. Close with what you do instead. Constraints: - No em-dashes or en-dashes - Do not use 'hot take' or 'unpopular opinion' - Specific over vague. Replace any abstract claim with a concrete example from [YOUR EXPERIENCE] - 120 to 180 words - British spelling - No rhetorical questions at the start
The Reframe Post
Here is something my clients get wrong about [TOPIC]: [DESCRIBE THE MISCONCEPTION]. The real way to think about it is: [YOUR REFRAME IN ONE SENTENCE]. Write a LinkedIn post that teaches this reframe. My audience is [DESCRIBE YOUR TARGET READER: e.g. 'founders of service businesses with 5 to 20 staff']. Format: Open by naming what people think. Second sentence delivers the reframe. Body (3-5 sentences) explains the reframe with a specific example. Close with one sentence that tells the reader what to do differently. Constraints: - No em-dashes or en-dashes - Avoid the word 'mindset' - No numbered lists - Concrete and specific. Every abstract claim must be grounded in a real scenario - 150 words maximum - British spelling
Section 2: Client Story and Case Study Posts
Your results are your best content. These prompts help you write about client wins, transformations, and before/after moments without sounding like a sales pitch.
The Before and After Post
Write a LinkedIn post about a client result using this information: Client type (no real name): [e.g. 'a founder running a 12-person agency'] Before state: [WHAT WAS BROKEN OR SLOW OR MISSING] What we changed: [WHAT YOU ACTUALLY DID, IN PLAIN TERMS] After state: [THE SPECIFIC RESULT, WITH NUMBERS IF YOU HAVE THEM] Time it took: [TIMEFRAME] Format: Open with the 'before' in one sentence. Do not start with 'My client'. Build to the result. Close with one sentence that names what made the difference. Constraints: - No em-dashes or en-dashes - No fabricated numbers. Use real figures or write 'significantly' only if you have no number - Avoid the word 'journey' - No 'I'm so proud' or similar self-congratulation - 150 to 200 words - British spelling - Do not end with 'DM me if you want the same results'
The Failure Post
Write a LinkedIn post about something that did not go as planned in my work: What happened: [DESCRIBE THE MISTAKE OR FAILURE IN PLAIN TERMS] Why it happened: [THE REAL REASON, NOT THE POLISHED VERSION] What I changed: [WHAT YOU DID DIFFERENTLY AFTER] Result of the change: [WHAT HAPPENED NEXT] Format: Open with what went wrong, stated plainly. Do not soften it in the first sentence. Body explains why. Close with the change and what it taught you. Constraints: - No em-dashes or en-dashes - No 'vulnerability' framing or language that signals you know you're being vulnerable - No 'here's what I learnt' as a heading - The failure must be specific, not vague - 150 words maximum - British spelling - No inspirational closing line
The Turning Point Post
Write a LinkedIn post about a moment that changed how I work: The moment: [DESCRIBE THE SPECIFIC MOMENT OR REALISATION] What I believed before: [YOUR OLD APPROACH OR BELIEF] What I do now: [YOUR NEW APPROACH] Why it matters to my reader: [HOW THIS APPLIES TO THEM, IN ONE SENTENCE] My audience: [DESCRIBE YOUR TARGET READER] Format: Open with the moment, not with context. Keep it tight. 2-3 sentences on the before. 2-3 sentences on the after. Close with one direct line for the reader. Constraints: - No em-dashes or en-dashes - Do not open with 'Three years ago' unless the date is load-bearing - Avoid 'game-changing moment' or similar - 150 words maximum - British spelling
Section 3: Practical How-To Posts
Posts that teach something specific get saved and shared. These prompts pull concrete process knowledge out of your head and into a format people will screenshot.
The Step-by-Step Mini Process
Write a LinkedIn post that teaches this process in plain steps: Process: [NAME THE PROCESS, e.g. 'how I qualify a new lead in the first 10 minutes'] Context: I do this for [YOUR CLIENT TYPE] The steps (list them roughly, I will refine): [YOUR ROUGH STEPS] The result someone gets from following this: [OUTCOME] Format: Open with a sentence naming what you're going to show. Present 3 to 5 steps as a numbered list, one sentence each. Close with one sentence on the outcome. Constraints: - No em-dashes or en-dashes - Each step must be an action, not a principle - No vague steps like 'build trust'. Replace with specific actions - 180 words maximum - British spelling - Last line is not a CTA. It is the result the reader now understands
The Tool or Workflow Breakdown
Write a LinkedIn post about how I use [TOOL NAME OR WORKFLOW] in my work. What it does: [PLAIN DESCRIPTION OF WHAT THE TOOL OR WORKFLOW DOES] How I use it specifically: [YOUR SPECIFIC USE CASE, NOT THE GENERIC ONE] Result it delivers: [SPECIFIC OUTCOME, WITH NUMBERS IF AVAILABLE] Who this is useful for: [YOUR TARGET READER] Format: Open by naming what the tool or workflow does for you, not what it is in general. Give the specific use case in the body. Close with one clear statement of who this is worth exploring for. Constraints: - No em-dashes or en-dashes - Do not write a product review. Write your personal use case - No 'here are my top tips for [TOOL]' framing - 150 to 200 words - British spelling - Do not recommend the tool to everyone. Qualify who it suits
The 'What I Do' Post
Write a LinkedIn post that shows what my work actually looks like day to day. The common assumption people have about what I do: [WHAT PEOPLE THINK YOU DO] What I actually spend my time on: [THE REAL ACTIVITIES, BE SPECIFIC] Why that matters to my client: [THE VALUE THIS CREATES FOR THEM] My role: [YOUR JOB TITLE OR DESCRIPTION] My client type: [WHO YOU WORK WITH] Format: Open by naming the assumption. Flip it in the second sentence. Body walks through the real work in 3-4 sentences. Close with why the real work is what produces results. Constraints: - No em-dashes or en-dashes - Specific over abstract. Name actual tasks, not category descriptions - No 'a day in the life' framing - 150 words maximum - British spelling
Section 4: Opinion and Perspective Posts
People follow people, not content calendars. These prompts help you put a real point of view into the feed without turning every post into a manifesto.
The Industry Observation Post
Write a LinkedIn post about something I keep seeing in my industry that concerns or interests me. The observation: [WHAT YOU KEEP NOTICING] Who or what is doing it: [BROAD CATEGORY, NOT SPECIFIC NAMES] Why it matters: [THE CONSEQUENCE OR IMPLICATION] My view: [WHAT YOU THINK SHOULD HAPPEN OR WHAT YOU DO DIFFERENTLY] My industry: [YOUR FIELD] Format: Open with the observation as a plain statement of fact. Build the case in 3-4 short sentences. Close with your view, stated directly. Constraints: - No em-dashes or en-dashes - Do not name specific people or companies unless it is factual and public - No 'I hate to see this' or similar - No call to action - 150 words maximum - British spelling - End with a question that invites the reader's view, not agreement with yours
The 'This is What I Believe' Post
Write a LinkedIn post stating a belief I hold about [TOPIC] that I am willing to defend. The belief: [STATE IT IN ONE SENTENCE, PLAINLY] Why I hold it: [TWO OR THREE SPECIFIC REASONS FROM YOUR EXPERIENCE] What people who disagree usually say: [THE COUNTERARGUMENT IN ONE SENTENCE] Why I still hold it anyway: [YOUR RESPONSE TO THE COUNTERARGUMENT] Format: State the belief in the first sentence. Build the case. Acknowledge the counterargument honestly. Hold your position. Constraints: - No em-dashes or en-dashes - Do not soften the belief in the opening sentence - No 'some people might disagree, and that's OK' - 180 words maximum - British spelling - Close with the belief restated, not a question
The Trend Response Post
Write a LinkedIn post responding to this trend or topic that keeps coming up in my field: [NAME THE TREND] What the hype says: [THE MAINSTREAM VIEW OF THIS TREND] What I actually think: [YOUR HONEST TAKE] What I tell my clients about it: [YOUR PRACTICAL ADVICE] My field: [YOUR AREA OF WORK] My client type: [WHO YOU SERVE] Format: Open by naming the trend and what everyone is saying about it. Second sentence delivers your take. Body gives your practical advice in 3-4 sentences. Close with one clear statement of what your reader should actually do. Constraints: - No em-dashes or en-dashes - No 'hot take' - No fabricated statistics to support your view - 150 to 200 words - British spelling
Section 5: Engagement and Conversation Posts
Not every post needs to teach something. These prompts help you open conversations, invite responses, and build the kind of community that makes your other posts land better.
The Genuine Question Post
Write a LinkedIn post that asks my audience a genuine question I want answered. The question I want to ask: [YOUR ACTUAL QUESTION] Why I am asking it (my context): [WHY THIS MATTERS TO YOU RIGHT NOW] What I think the answer might be (your hypothesis): [YOUR HONEST GUESS] My audience: [WHO YOU ARE ASKING] Format: Open with brief context on why you're asking. State the question plainly. Share your hypothesis in 1-2 sentences. Invite their view. Constraints: - No em-dashes or en-dashes - The question must be specific, not broad like 'what do you think about AI?' - Do not ask more than one question - Do not ask a question you already know the answer to - 100 words maximum - British spelling - No 'drop your answer in the comments' or similar prompts. The question is invitation enough
The Poll Setup Post
Write a LinkedIn post to accompany a poll I am running. The poll question: [YOUR POLL QUESTION] The options I am offering: [LIST YOUR POLL OPTIONS] Why I am curious about this: [YOUR REASON IN ONE SENTENCE] What I will do with the results: [HOW YOU WILL USE THIS INFORMATION] Format: One sentence explaining why you are running the poll. One sentence inviting the vote. Keep it short. The poll does the work. Constraints: - No em-dashes or en-dashes - Post body should be 60 words maximum - No 'I'd love to hear from you' - British spelling - Do not pre-answer the poll in the post body. Let the options speak
The Celebration Without Bragging Post
Write a LinkedIn post marking this win or milestone without making it about me: The win or milestone: [DESCRIBE IT SPECIFICALLY] Who made it possible: [PEOPLE, SYSTEMS, OR DECISIONS THAT CONTRIBUTED] What it means for my clients or readers: [THE RELEVANCE TO THEM] One thing I learned in the process: [HONEST TAKEAWAY] Format: Open with the milestone, stated as a fact. Immediately pivot to who or what made it possible. Close with the takeaway for your reader. Constraints: - No em-dashes or en-dashes - No 'I am so humbled' or similar - The milestone must be stated in the first sentence, not teased - 120 words maximum - British spelling - The last sentence must be about the reader or the lesson, not about Lilach
Section 6: Content Repurposing Posts
These prompts help you turn existing content you have already created into LinkedIn posts. No starting from scratch.
Newsletter to LinkedIn
I have an existing newsletter issue. Here is the main point from it: Main point: [PASTE OR SUMMARISE THE CORE POINT] One specific example from the issue: [PASTE A CONCRETE EXAMPLE OR STAT] The call to action from the newsletter (if any): [WHAT THE NEWSLETTER ASKED READERS TO DO] Turn this into a standalone LinkedIn post that works without reading the newsletter. Do not just summarise. Take the most interesting part and write it fresh. Constraints: - No em-dashes or en-dashes - The post must stand alone. No 'in this week's newsletter I wrote about' - 150 words maximum - British spelling - If relevant, close with one line that mentions the newsletter exists, without pushing a subscribe link
Podcast or Talk to LinkedIn
I said something in [A PODCAST INTERVIEW / A PRESENTATION / A CLIENT CALL] that I want to turn into a LinkedIn post. What I said (rough): [PASTE OR DESCRIBE THE POINT YOU MADE] Context I said it in: [WHERE YOU SAID IT AND WHO YOU SAID IT TO] Why it landed: [WHAT REACTION IT GOT, IF ANY] Write a LinkedIn post built around this idea. Write it as a standalone insight, not as a quote or recap. Constraints: - No em-dashes or en-dashes - Do not frame it as 'I was on a podcast and said this' - 150 words maximum - British spelling - The idea should feel fresh, not recycled
Client Question to LinkedIn
A client or prospect recently asked me: [PASTE THE QUESTION, ANONYMISED] My answer to them was (roughly): [YOUR ANSWER IN PLAIN TERMS] Why this question comes up a lot: [YOUR OBSERVATION] What most people get wrong about this: [THE COMMON MISTAKE] Write a LinkedIn post that starts with the question and delivers the answer. Frame it as something your audience is also likely wondering. Constraints: - No em-dashes or en-dashes - Do not identify the client - Open with the question, not with 'someone asked me recently' - 150 to 200 words - British spelling - Close with one sentence that tells the reader what to do with this information
Section 7: Posts That Build Authority Over Time
These prompts create the posts that compound. Use them once a month, not every week. They build a body of work on LinkedIn that tells a coherent story about who you are and what you stand for.
The Origin Story Post
Write a LinkedIn post about how I got into this work. The path (brief): [DESCRIBE YOUR ROUTE INTO YOUR CURRENT WORK IN 3-4 SENTENCES] The moment it clicked: [ONE SPECIFIC MOMENT THAT MADE IT CLEAR] What I was doing before: [YOUR PREVIOUS WORK OR CONTEXT] What this means for my clients: [WHY YOUR BACKGROUND MAKES YOU BETTER AT WHAT YOU DO] Format: Open with what you were doing before. Build to the moment it clicked. Close with what your background gives your clients today. Constraints: - No em-dashes or en-dashes - No 'I have always been passionate about' - Specific dates or facts preferred over vague timelines - 180 words maximum - British spelling - Do not end by asking people to connect with you
The Point of View Statement
Write a LinkedIn post that states my clear point of view on what is broken in my industry and what I am doing about it. What is broken: [THE SPECIFIC PROBLEM YOU SEE IN YOUR FIELD] Why it is broken: [THE REAL REASON, IN YOUR VIEW] What the alternative looks like: [YOUR APPROACH OR SOLUTION] Who this is for: [YOUR TARGET CLIENT] My field: [YOUR INDUSTRY OR SERVICE AREA] Format: Open with the problem, stated bluntly. Name the cause. Describe what you do differently in 2-3 sentences. Close with who you are building this for. Constraints: - No em-dashes or en-dashes - No 'I am on a mission to' - The problem must be specific to your field, not a general 'most agencies just want your money' complaint - 180 words maximum - British spelling
The 12-Month Reflection Post
Write a LinkedIn post reflecting on the past [TIMEFRAME: e.g. 12 months / 6 months / 3 years] in my business. What I expected when I started: [YOUR EXPECTATION] What actually happened: [THE REALITY, GOOD AND BAD] The one thing I would do differently: [ONE SPECIFIC THING] The one thing I would not change: [ONE SPECIFIC THING] What this means going forward: [ONE SENTENCE ON YOUR DIRECTION] Format: Open with the timeframe and a single honest statement about the period. Walk through what happened without padding. Close with where you are headed and why. Constraints: - No em-dashes or en-dashes - No 'what a year it has been' - No fabricated or inflated numbers - Honest about difficulty, not performatively vulnerable - 200 words maximum - British spelling - Do not list everything. Pick the sharpest two or three moments only
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