The Thumb-Stop Hook Cheat Sheet
15 opening-frame patterns that stop the scroll in three seconds, and the psychology behind each one.
The first three seconds of any ad decide whether you pay for attention or waste your budget on skips. Most advertisers lose those seconds because they open with their brand, their logo, or a polished product shot. This cheat sheet gives you 15 proven opening-frame patterns, each with the psychological mechanism that makes it work, so you can build scroll-stopping creative from the first frame every time.
- Pattern 1 to 4: Tension and Curiosity Hooks
- Pattern 5 to 8: Visual and Motion Hooks
- Pattern 9 to 12: Social Proof and Authority Hooks
- Pattern 13 to 15: Stakes and Identity Hooks
- The Three-Second Rules That Apply to All 15 Patterns
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This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.
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