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Every week: the live experiment I ran in my own business and what actually happened, which tools are actually worth your money. Tools. AI. Growth. Marketing. And the stuff other newsletter writers read and then pretend they were already doing.
21 years in marketing. Obsessed with AI.
I help businesses save time and generate more leads using AI. Without losing the human touch.
Forbes Top 20 • 21 years in marketing • 15,000 newsletter subscribers • 70% open rate
About Me
AI Implementation Consultant | Fractional CMO | 21 Years in Marketing
I’m a marketer obsessed with AI. 21 years in marketing. Twice listed by Forbes in the Top 20 Social Media Power Influencers globally. I help businesses build AI workflows that save time and generate more leads, without losing the human touch.
I’ve built, scaled, and sold my own agency, led hands-on marketing and PR campaigns, and worked with entrepreneurs, founders, and teams inside companies ranging from small businesses to global organisations, including Twitter, Dropbox, IBM, monday.com, and Greenpeace.
My work has been recognised globally. I’ve been listed by Forbes as a Top 20 Women Social Media Power Influencer, named Social Influencer of Europe by Oracle, and recognised for my contribution to business and leadership.
I’ve been featured across television, radio, and major publications worldwide, and I’m a seasoned keynote speaker, having spoken at over 100 events internationally.
What I do
You know what working AI looks like.
A workflow that runs without you is working AI.
It saves time you can feel, with less effort, and without breaking what was working.
A tool that earns its place is working AI.
You do not need a case study. The maths lands immediately.
In a business using AI properly, the team is not stuck choosing between tools.
They are working on the parts AI cannot do yet.
That’s the difference.
So here’s a better test.
Does AI save you time you can actually feel, not just claim?
Does the workflow run without you babysitting it?
Would your team keep using it if you stopped pushing?
Does it feel safe, simple, and slightly overdue?
If someone has to fiddle, retry, or talk themselves into trusting it, it is not done yet.
That does not mean AI cannot work for that business.
It just means there is still resistance in the way.
I’m obsessed with removing that resistance.
I work with founders and small to mid-sized businesses to build the AI workflows that save time and generate more leads, so the business runs lighter and the money comes in more easily.
Tools I use and recommend
I’m obsessed with tools.
Marketing tools.
AI tools.
Productivity tools.
Anything that saves time, removes hassle, or helps a business make money faster.
I don’t link to tools casually.
If a tool is on my site, it’s because it’s been used properly, does what it claims, and holds up once the novelty wears off.
If you’re going to use a tool, it should be a no-brainer.
I keep a tools directory with:
- what each tool is best for
- who it’s a good fit for
- and how people actually use it
My Favorite Tools
No matter what you’re doing, you need the right tools to get to the top. This is my marketing tool belt—all the resources I use to stay productive, automate my business, communicate effectively, and handle every other aspect of work. Check them out – All the tools you’ll ever need to be successful in business.
Brands I’ve worked with
