The Jobs-To-Be-Done Worksheet Template
Stop guessing what customers want. Find out what they are hiring your product to do.
Most businesses describe what their product does. Very few describe the progress their customer is trying to make when they buy it. That gap is where positioning fails, copy falls flat, and churn quietly grows. This worksheet walks you through the full Jobs-To-Be-Done framework, section by section, so you can reframe your offer around the real job your customer hired you for. Fill it in with one specific customer segment in mind, not your whole market.
- The Situation Snapshot
- The Job Statement
- The Progress Map
- The Competing Forces
- Voice of the Customer
- Positioning Outputs
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You do not have to do this yourself.
This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.
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