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The Jobs-To-Be-Done Worksheet Template

Stop guessing what customers want. Find out what they are hiring your product to do.

Most businesses describe what their product does. Very few describe the progress their customer is trying to make when they buy it. That gap is where positioning fails, copy falls flat, and churn quietly grows. This worksheet walks you through the full Jobs-To-Be-Done framework, section by section, so you can reframe your offer around the real job your customer hired you for. Fill it in with one specific customer segment in mind, not your whole market.

What is inside
  • The Situation Snapshot
  • The Job Statement
  • The Progress Map
  • The Competing Forces
  • Voice of the Customer
  • Positioning Outputs
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Lilach Bullock has spent 21 years in marketing. Forbes Top 20 (twice), Oracle Social Influencer of Europe, and ranked the number one digital marketing influencer in the UK. She now builds AI-powered marketing systems for entrepreneurs, service businesses, and founders. The Sunday newsletter goes to 15,000 readers at a 70%+ open rate.

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