The Video Caption and Subtitle Style Cheat Sheet
Keep silent-scroll viewers watching with the right words, in the right place, at the right size.
Most videos lose viewers in the first three seconds, and the caption is often why. Poorly timed words, lines that run too long, or text that disappears into a busy background will kill retention before your message even lands. These rules cover the styling decisions that move the needle for silent-scroll audiences across Instagram Reels, TikToks, LinkedIn video, and YouTube Shorts.
- Line Length Rules
- Font and Size Choices
- Contrast and Readability
- Caption Timing
- Word-by-Word Highlight Captions
- Placement and Safe Zones
- Emphasis and Highlight Patterns
- Common Caption Mistakes to Fix Today
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