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The Lead Routing Automation Mini-Guide

Route every new lead to the right place instantly, so hot enquiries never sit unanswered

When a new lead comes in, every minute it sits in the wrong inbox, the wrong spreadsheet, or nobody's inbox at all, the chance of closing it drops. This mini-guide walks you through building a lead routing automation that works the moment someone fills in your form, clicks your ad, or books a discovery call. No developer needed. No expensive software stack required.

What is inside
  • Why Most Lead Routing Breaks (And Where the Money Leaks)
  • Step 1: Define Your Lead Types Before You Touch a Tool
  • Step 2: Choose Your Trigger Points
  • Step 3: Build the Routing Logic
  • Step 4: Set Up the Notifications That Actually Get Actioned
  • Step 5: Connect Your CRM So Every Lead Has a Record
  • Step 6: Test, Monitor, and Fix the Gaps
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Want this built for you?

You do not have to do this yourself.

This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.

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Lilach Bullock has spent 21 years in marketing. Forbes Top 20 (twice), Oracle Social Influencer of Europe, and ranked the number one digital marketing influencer in the UK. She now builds AI-powered marketing systems for entrepreneurs, service businesses, and founders. The Sunday newsletter goes to 15,000 readers at a 70%+ open rate.

lilachbullock.com