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The Community Health Metrics Cheat Sheet

Stop counting members. Start tracking the numbers that tell you if people are staying.

Member count is a vanity metric. A community of 500 highly engaged people will out-retain, out-refer, and out-earn a community of 5,000 passive lurkers every time. These are the metrics that show you what is happening inside your community before churn becomes a crisis. Track these weekly and you will stop being surprised by cancellations.

What is inside
  • The One Number That Predicts Everything: Participation Rate
  • Retention Rate: The Metric Most Community Builders Ignore
  • Connection Density: Are Members Talking to Each Other or Just to You?
  • Time to First Value: The Metric That Fixes Onboarding
  • Content Contribution Rate: Who Is Actually Creating Value?
  • Event Attendance Rate: Your Leading Indicator of Disengagement
  • Net Promoter Score for Communities: Ask This One Question
  • The Weekly Pulse Check: Your Five-Minute Health Snapshot
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Lilach Bullock has spent 21 years in marketing. Forbes Top 20 (twice), Oracle Social Influencer of Europe, and ranked the number one digital marketing influencer in the UK. She now builds AI-powered marketing systems for entrepreneurs, service businesses, and founders. The Sunday newsletter goes to 15,000 readers at a 70%+ open rate.

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