The Co-Marketing Asset Split Template
The who-does-what sheet that keeps joint campaigns moving instead of dying in someone's inbox.
Co-marketing partnerships fall apart for one reason: nobody wrote down who was doing what by when. Both parties assumed the other was handling it. Use this template at the start of every joint campaign to split the asset load clearly, set one owner per deliverable, and give both sides a single document to hold each other to. Fill it in together on your kickoff call and share the completed version before anyone creates a thing.
- Partnership Overview
- Content Asset Responsibilities
- Brand and Approval Rules
- Technical and Distribution Responsibilities
- Metrics and Reporting
- Sign-Off and Escalation
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