The Local SEO Checklist for Service Businesses
31 checks to win the map pack, own your neighbourhood, and turn Google searches into booked clients.
Most local service businesses are invisible on Google not because of bad reviews or a weak website but because of ten fixable gaps in their Google Business Profile and citation data. This checklist covers every point that moves the needle on map pack rankings, from the basics that still get skipped to the review tactics that compound month after month. Work through it once, fix what is broken, and repeat the audit every quarter.
- Google Business Profile: Core Setup
- Google Business Profile: Content and Activity
- Reviews: Getting Them and Managing Them
- Citation Building and Consistency
- Website Local SEO Signals
- AI Search and Voice Search Optimisation
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You do not have to do this yourself.
This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.
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