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The Email Deliverability Checklist

24 checks to make sure your emails land in the inbox, not spam or Promotions.

Email deliverability is not a technical problem. It is a revenue problem. Every email that lands in spam or Promotions is a sale, a booking, or a relationship that never happened. This checklist covers the four areas that determine where your emails land: technical authentication, sender reputation, list health, and content. Work through it once as an audit. Then revisit sections 1 and 3 every quarter.

What is inside
  • Technical Authentication
  • Sender Reputation
  • List Health
  • Content and Sending Practices
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Lilach Bullock has spent 21 years in marketing. Forbes Top 20 (twice), Oracle Social Influencer of Europe, and ranked the number one digital marketing influencer in the UK. She now builds AI-powered marketing systems for entrepreneurs, service businesses, and founders. The Sunday newsletter goes to 15,000 readers at a 70%+ open rate.

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