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The LinkedIn Profile Optimisation Checklist

33 checks that turn a resume-style profile into a profile that generates leads while you sleep.

Most LinkedIn profiles read like a CV nobody asked for. They list jobs, add a title, and stop. This 33-point checklist walks you through every section of your profile and tells you exactly what to fix so the right people land on your profile and take action. Work through it once, section by section, and your profile becomes your hardest-working piece of marketing real estate.

What is inside
  • First Impression (What People See in 3 Seconds)
  • The About Section
  • Featured Section
  • Experience Section
  • Skills, Recommendations, and Social Proof
  • Contact Info and Custom URL
  • Activity, Consistency, and the Algorithm
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This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.

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Lilach Bullock has spent 21 years in marketing. Forbes Top 20 (twice), Oracle Social Influencer of Europe, and ranked the number one digital marketing influencer in the UK. She now builds AI-powered marketing systems for entrepreneurs, service businesses, and founders. The Sunday newsletter goes to 15,000 readers at a 70%+ open rate.

lilachbullock.com