The LinkedIn Profile Optimisation Checklist
33 checks that turn a resume-style profile into a profile that generates leads while you sleep.
Most LinkedIn profiles read like a CV nobody asked for. They list jobs, add a title, and stop. This 33-point checklist walks you through every section of your profile and tells you exactly what to fix so the right people land on your profile and take action. Work through it once, section by section, and your profile becomes your hardest-working piece of marketing real estate.
- First Impression (What People See in 3 Seconds)
- The About Section
- Featured Section
- Experience Section
- Skills, Recommendations, and Social Proof
- Contact Info and Custom URL
- Activity, Consistency, and the Algorithm
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You do not have to do this yourself.
This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.
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