The Founder Video Repurposing Prompt Pack
One video. A week of content. Zero re-recording.
You recorded one video. Maybe it was a talking head, a presentation, a client call, or a quick explainer you filmed on your phone. Now it is sitting in a folder doing nothing. These prompts turn that single recording into captioned clips, social posts, a newsletter email, and ad creative, without you touching the camera again. Paste, run, post.
Section 1: Transcript Preparation
Before any prompt in this pack will work, you need a clean transcript. Run these first.
Clean and Structure Your Raw Transcript
Here is the raw transcript from my video: [PASTE RAW TRANSCRIPT] Please clean this transcript by: 1. Removing filler words (um, uh, like, you know, sort of) unless they are part of a natural rhetorical pause that adds character 2. Fixing any obvious speech-to-text errors 3. Breaking the cleaned text into logical paragraphs based on topic shifts 4. Adding a short label at the start of each paragraph to indicate the topic (e.g. [PROBLEM], [STORY], [LESSON], [CTA]) Do not change the meaning of anything I said. Do not make it sound more polished than I am. Keep my natural sentence rhythm. Return the cleaned, labelled transcript only. No commentary.
Extract the Core Arguments and Quotable Lines
Here is my cleaned video transcript: [PASTE CLEANED TRANSCRIPT] From this transcript, extract: 1. The 3 to 5 strongest standalone arguments or claims I made (one sentence each, verbatim or very lightly paraphrased) 2. The 5 to 8 most quotable lines, meaning lines that would work as a pull quote with no extra context needed 3. The single clearest statement of the main point of the whole video (one sentence) For the quotable lines, flag which ones would work as a caption opener (short, provocative, creates a gap the reader wants to fill). Format as three numbered lists. No extra commentary.
Identify the Clip Moments
Here is my cleaned, labelled video transcript: [PASTE CLEANED TRANSCRIPT] My video is approximately [LENGTH IN MINUTES] long. Identify the 4 to 6 best moments to extract as short clips (30 to 90 seconds each). For each moment: - Give me the approximate start and end based on the transcript text (quote the first and last words of the clip) - Label the clip type from this list: Hook Clip, Insight Clip, Story Clip, Contrarian Clip, CTA Clip - Write a one-line description of why this moment works as a standalone clip - Suggest the ideal platform for this clip: LinkedIn (hook-driven, professional), Instagram Reels (punchy, visual), TikTok (fast, informal), YouTube Shorts (educational, listy) Return as a table with columns: Clip Number, Start, End, Clip Type, Platform, Why It Works.
Section 2: Short-Form Captions for Clips
Use these after you have identified your clip moments. One prompt per caption style.
LinkedIn Caption for a Clip
Here is a short clip transcript from my longer video: [PASTE THE CLIP TRANSCRIPT] My name is [YOUR NAME] and I am a [YOUR TITLE OR ROLE, e.g. founder of X, AI consultant, revenue operator]. The audience for this LinkedIn post is [DESCRIBE YOUR TARGET READER, e.g. founders of service businesses, B2B SaaS marketers, solo consultants]. Write a LinkedIn caption for this clip. Rules: - Line 1 must be a strong hook that creates curiosity or states a bold position. Maximum 10 words. No questions. - Lines 2 to 6: expand the argument in short punchy sentences. No fluff. Every sentence earns its place. - Final 2 lines: a soft call to action. Not salesy. Direct the reader to watch the full video or follow for more. - Total caption: 100 to 180 words - No hashtags in the body. Add 3 to 5 hashtags at the very end on their own line. - No em-dashes. No curly quotes. No exclamation marks unless they sound natural for my voice. - Do not start with my name or with "I". Return one caption only. No options, no commentary.
Instagram Reels Caption for a Clip
Here is the transcript of a short video clip I am posting to Instagram: [PASTE THE CLIP TRANSCRIPT] The clip is approximately [CLIP LENGTH IN SECONDS] seconds long. My account is focused on [ACCOUNT NICHE, e.g. AI tools for entrepreneurs, marketing without the fluff, scaling a service business]. Write an Instagram Reels caption. Rules: - First line (the hook): maximum 125 characters. Must stop the scroll. No questions. State something bold, counterintuitive, or specific. - Body (lines 2 to 6): 3 to 5 short lines. The reader should feel like they got a real takeaway even without watching the clip. - CTA: one line telling people to save this, send it to someone, or follow. Pick the most relevant one. - Hashtags: 5 to 8 relevant hashtags on a separate line at the end. - Total caption: 80 to 150 words - No em-dashes. No curly quotes. British spelling. Return one caption only.
Text Overlay Script for the Clip
Here is the transcript of my video clip: [PASTE THE CLIP TRANSCRIPT] The clip is [CLIP LENGTH IN SECONDS] seconds long. Write the on-screen text overlay script for this clip. This is the text that appears on screen while I am speaking, to reinforce or highlight key moments. Format as a timed list: [0-3 sec] Hook text that appears over the opening frame [X-Y sec] Mid-clip text for the main point [Final 3 sec] Closing text or CTA Rules: - Each text block: maximum 8 words - The hook text must be different from what I am saying (complementary, not identical) - The closing text should be an instruction: watch the full video, follow for part 2, save this - Use plain language. No jargon. No em-dashes. Return the timed overlay script only. No commentary.
Section 3: Long-Form Social Posts from the Full Video
These prompts use the full transcript to write standalone posts. The reader does not need to have seen the video.
LinkedIn Story Post from the Video
Here is the full transcript of my video: [PASTE FULL CLEANED TRANSCRIPT] I am a [YOUR ROLE] who helps [TARGET CLIENT DESCRIPTION] to [OUTCOME YOU DELIVER]. Write a LinkedIn story post based on the content of this video. The post should work as a standalone piece of content, not a promo for the video. Structure: - Opening line: a moment of tension, failure, surprise, or a counterintuitive observation. No more than 10 words. Must make the reader pause. - Middle (paragraph 2 to 4): the story or the argument. What happened or what I have learned. Short sentences. No waffle. This should feel like a direct conversation. - Turning point: one sentence that marks the shift from problem to insight - Lesson or takeaway: 3 to 5 bullet points, each starting with an active verb - Closing: one question or a direct soft CTA. Not "like if you agree." - Length: 200 to 300 words - Tone: direct, warm, no hype - No em-dashes. No curly quotes. No hashtags in the body. Add 4 to 6 hashtags at the end. Return one post. No options.
Contrarian Take Post from the Video
Here is my video transcript: [PASTE FULL CLEANED TRANSCRIPT] My audience is [TARGET READER DESCRIPTION]. Find the most contrarian or surprising argument in this transcript. Something I said that goes against conventional wisdom in my field, or that most people in my industry get wrong. Write a short-form social post built around that contrarian take. Rules: - Platform: LinkedIn (default) or specify [PLATFORM] - Opening line: the contrarian statement, stated plainly. No hedging. No "most people think." - Lines 2 to 5: the evidence or reasoning behind it. Keep each line to one idea. - Lines 6 to 8: the practical implication for the reader. What should they do differently because of this? - Closing line: a statement, not a question. Something that lands. - Length: 120 to 200 words - No exclamation marks. No em-dashes. No buzzwords. Return one post. State at the top which contrarian argument you selected and why.
Educational Carousel or Thread Script from the Video
Here is my video transcript: [PASTE FULL CLEANED TRANSCRIPT] The main topic of the video is [ONE SENTENCE TOPIC SUMMARY]. My audience: [TARGET READER DESCRIPTION, e.g. founders scaling from 6 to 7 figures, solo consultants who do everything themselves]. Write a [LinkedIn carousel / Twitter/X thread] script based on this video. The reader should get real value from this alone, without needing to watch the video. Format: Slide/Tweet 1 (Hook): Bold statement or provocative question. Maximum 10 words on the hook line. Slide/Tweet 2: Set the problem or context. 2 to 3 sentences. Slides/Tweets 3 to 7: One insight or step per slide. Heading (5 words max) + 2 to 3 sentence explanation. Slide/Tweet 8 (Recap): The one thing to remember. 1 to 2 sentences. Slide/Tweet 9 (CTA): Soft CTA. Follow, save, or DM me for the full video. Rules: - All content must come from the transcript. Do not invent points I did not make. - No em-dashes. No curly quotes. - Language level: plain English. No jargon. - Tone: direct, confident, not preachy. Return the full script. Label each slide or tweet clearly.
Section 4: Email from the Video
Turn the video into a subscriber email that delivers the same value to people who did not watch.
Newsletter Email from the Video
Here is the full transcript of my video: [PASTE FULL CLEANED TRANSCRIPT] This email goes to my newsletter list. My subscribers are [DESCRIBE YOUR LIST, e.g. entrepreneurs and founders who want to use AI and marketing to grow their businesses without a big team]. My name is [YOUR NAME]. My newsletter is called [NEWSLETTER NAME OR LEAVE BLANK]. Write a newsletter email based on this video. The email should deliver full value to someone who has not seen and will not see the video. Structure: - Subject line: 6 to 9 words. Specific, not clever. Avoids spam trigger words. - Preview text: 1 short sentence that adds to the subject line, not just a repeat of it. - Opening: 1 to 2 sentences. Conversational. Drop straight into the point. - Body: 3 to 4 short paragraphs. Each one should carry one clear idea from the video. Short sentences. No fluff. - The turn: one sentence that signals the key takeaway the reader should act on - CTA: one link or one instruction. Not multiple CTAs. If I have a next step to offer [INSERT NEXT STEP OR LEAVE AS FOLLOW THE LINK TO WATCH THE FULL VIDEO], use that. - Closing: sign off with [YOUR SIGN-OFF NAME] only. No "Best regards." - Length: 250 to 380 words - Tone: warm, direct, British spelling - No em-dashes. No curly quotes. No exclamation marks unless they are clearly natural. Return subject line, preview text, and email body. One version only.
Re-engagement Email Using the Video as the Hook
Here is my video transcript: [PASTE FULL CLEANED TRANSCRIPT] This email goes to a segment of my list that has not opened or clicked in [TIMEFRAME, e.g. 60 days, 90 days]. The goal is to re-engage them with something genuinely useful, not to guilt-trip them back or beg for a click. Write a re-engagement email that uses the core insight from this video as the reason to get back in touch. Rules: - Subject line: 5 to 8 words. Should not reference inactivity or "we miss you" language. - Opening: maximum 2 sentences. Warm, direct. Do not reference how long it has been. - Body: 3 paragraphs. Paragraph 1 gives the insight or lesson from the video. Paragraph 2 applies it to a specific problem my reader has. Paragraph 3 tells them what to do next. - CTA: one action only. Either watch the full video [INSERT LINK] or reply to this email with [INSERT QUESTION OR PROMPT]. - Length: 180 to 280 words - No em-dashes. No curly quotes. British spelling. - Sign off with [YOUR NAME] only. Return subject line and email body. One version.
Section 5: Ad Creative from the Video
These prompts extract the highest-converting moments from your video and reformat them as paid ad copy.
Meta Ad Copy from the Video
Here is the transcript of my video: [PASTE FULL CLEANED TRANSCRIPT] I am running a Meta (Facebook and Instagram) ad campaign. The objective is [CAMPAIGN OBJECTIVE, e.g. video views, lead generation, website traffic to a specific page]. The target audience is [DESCRIBE TARGET AUDIENCE, e.g. UK and US founders aged 35 to 55 who run service businesses and want to grow with AI and marketing]. The ad will feature a clip from this video. Write the ad copy to accompany it. Write 2 versions: Version A (Direct Response): - Primary text: 80 to 120 words. Identify the problem, present the insight, drive the click. - Headline: 5 to 7 words. Specific benefit. No questions. - Description: 1 line. Expands the headline. Version B (Story-Led): - Primary text: 100 to 150 words. Opens with a relatable moment, builds to the insight, closes with the CTA. - Headline: 5 to 7 words. Different from Version A. - Description: 1 line. Rules for both versions: - No em-dashes. No curly quotes. No buzzwords. - CTA button label for each version: choose from Learn More / Watch Now / Get Started / Download Free / Sign Up - The offer or destination is: [INSERT DESTINATION, e.g. watch the full video, download the free guide, book a call] Return both versions clearly labelled. No extra commentary.
YouTube Pre-Roll Script from the Video
Here is my video transcript: [PASTE FULL CLEANED TRANSCRIPT] I want to run a YouTube pre-roll ad (the skippable kind, where viewers can skip after 5 seconds). The destination is [WHERE THE AD SENDS PEOPLE, e.g. the full video, a landing page, a free resource]. The audience: [TARGET AUDIENCE DESCRIPTION]. Write a 30-second pre-roll script based on this video content. Structure: [0-5 seconds] The hook. This must work even if the viewer skips after 5 seconds. State the most valuable thing in the video in one sentence. Do not start with your name or a welcome. [5-15 seconds] The problem or the promise. Why this matters to the viewer right now. [15-25 seconds] The core insight or argument from the video. One idea only. [25-30 seconds] CTA. Specific, short, one action. Rules: - Write it as spoken word, not copy. Short sentences. Natural rhythm. - No em-dashes. No curly quotes. - Do not use "today I want to talk about" or "in this video we cover." - Tone: direct, confident, warm. Return the script with timing labels. One version.
Organic Quote Graphic Text from the Video
Here is my video transcript: [PASTE FULL CLEANED TRANSCRIPT] I want to create 5 static quote graphic posts for [PLATFORM, e.g. LinkedIn, Instagram] using lines from this video. For each graphic, give me: 1. The quote (verbatim or very lightly cleaned from the transcript, maximum 25 words) 2. A one-line context line to put below the quote (who said it and what the broader topic is) 3. A caption for the post (3 to 5 lines, no filler, ends with a soft CTA or a question) Rules for quote selection: - Each quote must stand alone with no extra context - Prefer quotes that state something specific, surprising, or counterintuitive - Avoid quotes that rely on context from earlier in the video to make sense - No two quotes should make the same point Rules for captions: - No em-dashes. No curly quotes. - Each caption must feel like a different post, not a variation of the same message. - Platform: [PLATFORM]. Match the tone and length norms for that platform. Return all 5 sets clearly numbered. No commentary.
Section 6: Community and DM Content from the Video
Short, high-value content for Slack communities, Facebook groups, and direct outreach.
Facebook Group or Community Post from the Video
Here is my video transcript: [PASTE FULL CLEANED TRANSCRIPT] I want to share the key insight from this video as a value-first post in a [Facebook Group / Slack community / LinkedIn group] focused on [COMMUNITY TOPIC, e.g. scaling service businesses, AI tools for marketers]. The community rules around self-promotion are [DESCRIBE RULES, e.g. no links allowed, one link per post, must lead with value]. Write a community post based on the main lesson from this video. Rules: - Opening line: a question or a bold statement that is highly relevant to this specific community. Maximum 12 words. - Body: 3 to 5 short paragraphs. Deliver the actual insight. Do not tease it, give it. - End: a question back to the community. Something that invites genuine replies, not just likes. - If allowed by the rules, one soft mention of where to find more: [YOUR HANDLE OR LINK] - Length: 150 to 250 words - No em-dashes. No curly quotes. No promotional language. Return one post. State the opening question you used and why you chose it.
DM or Connection Note Based on the Video
Here is my video transcript: [PASTE FULL CLEANED TRANSCRIPT] I want to send a personalised outreach message to [TARGET PERSON TYPE, e.g. founders who commented on a post about AI tools, marketing directors at SaaS companies, agency owners] sharing something from this video that is directly useful to them. Write a short DM or connection request note. Rules: - Maximum 80 words - Open with a reference to something specific about them or their work: [INSERT SPECIFICS IF KNOWN, e.g. they commented on X post, they work in Y industry, they recently posted about Z] - Share the one insight from this video that is most relevant to their situation. Do not paste the whole transcript. One idea only. - End with a no-pressure ask: a question, a resource offer, or an invitation to reply. - Do not pitch anything. Do not mention your services. - No em-dashes. No curly quotes. Return two versions: one for LinkedIn DM, one for email cold outreach. Label clearly.
Section 7: Internal Repurposing and Content Planning
Use these prompts to systematise repurposing across your whole library, not just this one video.
Content Calendar from One Video
Here is my video transcript: [PASTE FULL CLEANED TRANSCRIPT] I post on the following platforms: [LIST YOUR PLATFORMS, e.g. LinkedIn daily, Instagram 3x per week, email newsletter weekly]. I want to use this single video as the source for a full week of content. Build a 7-day content calendar using only the material in this transcript. Rules: - Every piece of content must be genuinely different. Not the same idea reworded. - Each entry must include: Day, Platform, Content Type (clip, carousel, quote graphic, post, email, story), Hook or Subject Line (one sentence), Source Moment (quote the 3 to 5 words from the transcript this piece is based on). - The video itself should appear once, formatted as the "anchor" for the week. - The email should appear once, mid-week or end of week. - At least one entry should be conversational (a question post, a poll, a community thread). - At least one entry should be educational (a how-to, a list, a step-by-step). - Do not invent content that is not in the transcript. Return as a table: Day, Platform, Content Type, Hook or Subject Line, Source Moment.
Video Library Repurposing Audit
I have a library of [NUMBER] existing videos. I want to identify which ones to repurpose first and build a repeatable system for it. Here is a list of my videos with titles and rough topics: [PASTE YOUR VIDEO LIST, e.g.: - How I grew my email list to 10k without paid ads (15 min) - The 3 AI tools I use every day (8 min) - Why most consultants undercharge (22 min) - ...] For each video, evaluate and score it on three criteria: 1. Repurposing yield (how many different content pieces could this produce): score 1 to 5 2. Audience relevance now (is this topic still timely and relevant to my target audience): score 1 to 5 3. Evergreen value (will this still be useful in 12 months): score 1 to 5 Return a prioritised table: Rank, Video Title, Repurposing Yield, Audience Relevance, Evergreen Value, Total Score, Recommended First Repurpose (one content type). After the table, write 3 sentences on the repeatable system I should use to process one video per week going forward. Plain language. No jargon.
Episode Show Notes and SEO Summary from the Video
Here is the full transcript of my video: [PASTE FULL CLEANED TRANSCRIPT] This video will be published on [PLATFORM, e.g. YouTube, a podcast page, my website]. The target keyword or topic phrase for SEO is: [INSERT TARGET KEYWORD, e.g. AI tools for founders, how to repurpose video content, email marketing for consultants] Write the full show notes or video description for this episode. Include: 1. A 2 to 3 sentence intro that includes the target keyword naturally in the first sentence 2. Timestamps with section labels (use the transcript to identify the natural sections and approximate timings for a [VIDEO LENGTH]-minute video) 3. 3 to 5 key takeaways from the episode, written as full sentences (not bullet fragments) 4. Any resources or tools I mentioned: [LIST ANY MENTIONED OR LEAVE BLANK] 5. A soft CTA: subscribe, follow, or a link to [INSERT NEXT STEP OR LEAVE AS my free resource] 6. 8 to 10 SEO-relevant tags or keywords for the platform Rules: - No em-dashes. No curly quotes. - The takeaways should be specific enough that a reader gets value without watching. - British spelling. - Length: 300 to 500 words for the full show notes. Return the complete show notes. No options, no commentary.
Section 8: Quality Check and Voice Audit
Run this on any piece of content before it goes out.
Voice and Quality Audit for Repurposed Content
Here is a piece of content I have written (or generated) from a video repurposing prompt: [PASTE THE CONTENT] This content is going on [PLATFORM] and is aimed at [TARGET AUDIENCE]. Audit this content against the following checklist and return a score and fix for each item: 1. Does it sound like a real person or like AI-generated content? (Check for: hollow affirmations, generic openers, over-use of em-dashes, phrases like "game-changing" or "powerful") 2. Does the hook make a reader stop or just describe what is coming? 3. Is every sentence earning its place, or is there padding? 4. Does the CTA ask for one specific thing or multiple things? 5. Are there any factual claims I should verify before publishing? 6. Does the tone match my voice as [YOUR ROLE] or does it sound like someone else? 7. Is the length right for the platform, or is it too long or too short? For each item: give a score (Pass / Needs Work / Fail), one sentence on why, and if Needs Work or Fail, a specific fix. After the audit, return the revised version of the content with all fixes applied. No meta-commentary after the revised version.
Batch Repurposing Checklist Before Publishing
I am about to publish a batch of content repurposed from one video. Here is the full batch: [PASTE ALL PIECES OF CONTENT, labelled by platform and type] Before I publish, check the following across the whole batch: 1. Repetition: does any piece make the exact same main point as another piece in the batch? If yes, flag which ones and suggest a way to differentiate them. 2. Hook variety: do all the pieces use a different opening approach, or do several start the same way? List the openers and flag any that are too similar. 3. Platform fit: for each piece, confirm the length, tone, and format match the stated platform norms. 4. CTA consistency: do all the CTAs point to the same destination, or are they sending people in different directions? If different, is that intentional? 5. Voice: flag any line that sounds more like an AI or a generic marketer than a real person. Return: a table of findings (Piece, Issue Type, Severity, Recommended Fix) and then the revised versions of any piece that needs a fix. Do not rewrite pieces that passed. Return only the fixes.
You do not have to do this yourself.
This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.
Book a free 30-minute call Or get the Sunday newsletter