The Server-Side Tracking Setup Mini-Guide
Keep your conversion data accurate after iOS and cookie changes broke the pixel.
Your ads dashboard stopped telling the truth. iOS privacy updates, browser cookie restrictions, and ad blockers are all stripping your pixel data before it reaches your ad platform. The fix is not a new tool. It is a different approach to where you track from. This guide walks you through server-side tracking in plain English so you understand what to do and why it works.
- Why Your Pixel Data Is Broken
- What Server-Side Tracking Actually Is
- The Two Approaches: Direct Integration vs. a Middleware Tool
- Setting Up the Meta Conversions API: What the Process Looks Like
- Deduplication: The Step You Cannot Skip
- Google Enhanced Conversions: The Equivalent for Search
- What to Do This Week If You Have Not Started
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